Tag Archives: Yahoo

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Live Concert Streaming: YouTube, Coachella, Live Nation, & More

Music streaming is at its’ peak, and now we’re beginning to delve into the world of live concert streaming services! Below, we’ve listed three live concert streaming services that are sure to prevent you from missing out on catching your favorite artist’s performances.

YouTube x Coachella

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This music and art festival based in Indio, CA has grown significantly since it first debuted in 1993 as a Pearl Jam concert at the Empire Polo Club to boycott ticketmaster venues. The inaugural Coachella festival followed in October of 1999. Since then, Coachella has hosted historic performances by chart-topping artists, up-and-coming artists – and even holograms of posthumous artists!

This year, YouTube will live-stream the entire first weekend (April 15th – 17th) of Coachella! YouTube and Coachella have had several streaming partnerships in the past, and they’ve added some of the cool features this year. Although the streaming schedule has yet to be posted, the festival announced there will be a custom scheduling tool that allows you to pre-select the acts you’re waiting to see. When the acts that you selected are set to perform, the stream will automatically change over to the proper channel to see that band or musician. Coachella has also stated that it will provide three channels of performances and interviews, as they have in the past.

The list of performers that will appear on the livestream will be available prior to this weekend at this source. Make sure you pre-select the acts early so you don’t miss out! Check out the list of this year’s performances/performers below.

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Live Nation x Yahoo

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Live Nation and Yahoo have had a promising partnership over the past couple of years. Their deal entails one live streamed concert event per each day of the year, resulting in 365 streams/year. The first year of Live Nation programming on Yahoo earned them more than 135 million streams worldwide.

With artists such as Madonna, Beyonce, U2, Jay Z, Coldplay, Lady Gaga, and more under their belt…Live Nation and Yahoo has enough clout to garner up to 365 different showcases per year. Check out the list of acts set and a new show each day here.

LiveList

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Launched in December of 2015, Live List is a live concert streaming platform. The app collects thousands of live-streaming concert performances and curates them into a central hub. Users of LiveList can follow favorite artists, bookmark shows, or get notifications when their shows go live. Some of the artists on their list include Guns and Roses, Adele, Jay Z, deadmau5, The Weeknd, and more! Along with an artist section, where you can pick your favorite artists to catch live, there is a channel section available highlighting genres, festivals and LiveList’s Staff Picks.

The only catch to the system is that you have to sign up in order to access their services/streaming, but that’s such a small ask to get to crème de la crème. Check LiveList out here.

To find thousands of musicians on CoPromote sign up here!

Yahoo & The Academy Awards: The Impact of Social Features & Influencers

Yahoo’s advertising team recently shared some interesting findings from a case study on the impact of social features using the Academy Awards as an example. They came up with some interesting results on how social sharing can boost a brand’s profile and engagement. More info below via Yahoo.

The Impact of Social Features

Today, social is about more than just posting personal updates. Consumers use social networks to broadcast everything from what brands they like, to what TV shows they are watching and how they just voted for their favorite stars online. This opens up a world of opportunities for brands, but what does this engagement mean for brand advertisers?

To help answer this question, Yahoo! measured the brand impact for a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars. We spoke to 1,505 online entertainment fans and measured the increase in ad effectiveness between two sponsored Academy Awards pages: one with social features (test site) and one without (control site). The social feature within the test site was a sponsored Oscar winners voting module with a Facebook sharing feature. Both sites integrated a 300×250 and a 235×60 banner ad for an auto brand.

Did influencers respond to ads with social features?

• Brand metrics especially increased among influencers.

— 15% increase in influencers’ total unaided ad awareness

— 100% increase in influencers who stated that the auto brand “cares about its customers”

— 45% increase in influencers who stated that the auto brand was “fun”