Tag Archives: Viral

10 Tips on Making Content Go Viral (and How CoPromote Can Help)

The good folks at BuzzSumo analyzed 100 million articles and came up with a list of 10 elements that make content go viral online. Noah Kagan’s OKdork.com blog was nice enough to list it out.

There is plenty of useful information backed by a lot of data that you could apply to your own content marketing. And face it, you may be an artist or a poet or a healer, but if you’re trying to get noticed on the social web, you’re a content marketer.

Of the many great, simple suggestions offered here, one is naturally our favorite: 8) Getting one extra influencer to share your article has a multiplier effect.

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It’s unlikely Oprah or any celebrity will re-share your posts, but  that’s OK, there are still millions of people on the social web – and over 300,000 of them are using CoPromote to reach new people with every post.

On CoPromote, once our members share your content once, there’s a 97% chance they’ll share it again. Also, on average, for every 100 views your posts get on CoPromote, you can expect approximately 15 shares. Why? Because exchanging posts is all CoPromote does. Our community is dedicated to the idea and practice of sharing each other’s content. When people join, they are already intent on sharing content, they’re just looking for content they like. Why not add your content to our mix? Once our community gets to know you and your content, they will trust you and be more likely to share your posts.

Our advice, go through this handy list, see what you can apply to your own strategy, and when you’re ready  to reach beyond your own social circle – you know where to find us.

We’ve embedded the Slideshare below, but click through to OKdork.com and BuzzSumo for more information and tips.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.
Noah Kagan’s Okdork.com
via @noahkagan



What Makes Content Go Viral? The New Yorker Offers Six Tips

The New Yorker recently published an article that attempts to answer the social web’s million dollar question:

“What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?”

This being the New Yorker, references to Aristotle were made. Classics aside, they identified three basic triggers:

“Ethics, emotion, logic—it’s credible and worthy, it appeals to me, it makes sense. If you look at the last few links you shared on your Facebook page or Twitter stream, or the last article you e-mailed or recommended to a friend, chances are good that they’ll fit into those categories.”

Among the tips they offer:

“First, he told me, you need to create social currency—something that makes people feel that they’re not only smart but in the know.” 

Here’s the link:

As you read through the article, keep the following questions in mind:

  • How can you apply these ideas to your own content sharing in general, and specifically to the posts you share through CoPromote?
  • Is the copy in your messages compelling and to the point?
  • Do people know what they’re clicking on?
  • Will sharing it add value to their social presence?

We have noticed that some of the messages that perform best on CoPromote’s platform are well written, compelling, give members a clear sense of what they are sharing, and sharing it adds value to their news feeds and social presence.

What has been your experience with successfully sharing viral content? Let us know!