Who is using social media, and how are they using it? The answers to that question are forever shifting, so it makes sense to stay on top emerging trends. A recent post at Buffer shares 10 stats that may help you rethink your social media strategy.
- The fastest growing demographic on Twitter is the 55–64 year age bracket.
- 189 million of Facebook’s users are ‘mobile only’
- Social Media has overtaken porn as the #1 activity on the web
Why you may want to reconsider your social media strategy:
- If you have a “one size fits all” approach to social media, you might be missing out on targeting a growing demographic by not marketing to them differently.
- If you’re not making your content mobile friendly, you are not maximizing your potential reach.
- If people spend the majority of their time online sharing, commenting, and replying to each other’s content on social media, you should be a part of that conversation.
How does Headliner fit into the mix?
- Headliner’s community is as varied as the content they generate. From musicians in their 20s to bloggers in their 30s and small businesses that cater to a wide age range, Headliner’s community is actively sharing thousands of pieces of content daily and providing members tools to custom target heir campaigns.
- Headliner’s recommendations post as status updates directly in people’s news feeds, making content easily accessible to anyone, on any device, anywhere.
- Headliner provides a platform that enable content creators to promote each other, and the tools to measure the resulting engagements. By helping you reach others and giving you the metrics to optimize your strategy, Headliner makes it possible for you to create ongoing conversations with new users, each and every time your content is shared.
To learn more about Headliner’s features or join our rapidly growing community, go to: www.headliner.fm. As always, you can reach us on Facebook, Twitter, Tumblr, live chat, or email, and we’ll gladly brainstorm with you.
The past decade has witnessed the most insane upheavals in music technology. Everything changed, but how much has musical taste itself changed during that period? According to data we’ve looked at, the answer is not that much, even though the ways we access, discover, and share our music have been completely revolutionized.
Of course, some things have changed taste-wise. Over the past few years, electronic music has found its way into the mainstream, being infused in pop music of all kinds. And the festival experience is changing the way fans interact with bands and live music. People have gained unprecedented access to tools of creation, yet research finds that pop music has become more uniform and formulaic.
But these are shifts here and there, not fundamental changes. And after breaking down the sales figures of various genres tracked by Nielsen Soundscan, the result seems to be that the types of music we love has been pretty steady.
Below is a graph of each genre’s share of the total album sales for that year. A few notes: oftentimes, an album gets categorized under multiple genres. Electronic was introduced as a genre in 2010, and has been growing steadily since. And for whatever reason, Nielsen suddenly reintroduced Rock as a category in 2006 (we’re hoping on a response for why).
There are a number of possible reasons for this consistency. This could indicate a widespread stagnation in musical taste, or it could simply mean that the same types of listeners are paying for music today as ten years ago, thus hiding trends that aren’t reflected in the data. Another takeaway is that technological and musical upheavals are largely separate animals. Things like rock n’ roll, Nirvana, and rap do happen, but on their own cultural clocks.
– Niko Malek.
Source: Digital Music News
RootMusic analyzed how the top 250 musicians on Facebook work the platform and posted the results with the chart below.
Some key findings you should try to apply to your own band’s use of social media:
- 7 out of 10 of the most popular pages on FB were musician pages
- On average, the top 250 artists post 1.6 times a day
- Fans engage with the Facebook wall more than the Band Page (35% vs 31%)
- The top 3 genres were Pop (29%), Rock (28%) and Hip Hop (12%)
The key take-aways as always are: music is one of the most popular types on content on the social web and artists that engage their fan base consistently are the most successful. Headliner can help you amplify your message by introducing you to audiences that already like music like yours through compatible musicians. Where you take that introduction is entirely up to you, but hopefully this data will inspire you to engage them directly and frequently.
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