Today, we came across two bits of social network news that seem to be at odds with each other.
This., the social network that allows you to share one link per day, published a fun and informative article on why less is more:
When the publishers you trust make their pick, they’re telling you: “This is what’s worth your time today.”
Check the graphic below and click through for their thoughts on “why social media is broken.”
Twitter, known for the brevity of its platform, on the other hand, is rumored to be expanding its 140-character limit to 10,000 characters, effectively positing that “more is more.” Reactions, predictably, have been swift and varied. Some users welcomed the expansion, stating that Twitter’s distinction is its distribution power, not its brevity, and welcome the opportunities to expound on their ideas. Others dread the onslaught of wordy posts and predict ruin for the network, despite its formidable presence in the cultural zeitgeist. Check your local newscast for Twitter references and you will soon see how intrinsic it’s become to how we tell stories and break news.
So, which is it?
At CoPromote we offer one boost at a time to free members. One of the reasons we do so, is because most of our members are using the free option and therefore contributing the most content to platform. The one free boost helps make better content available by asking people to think about what they want to boost – and hopefully putting their best content forward. In this case, less is more.
CoPromote subscribers can boost multiple posts as one of their perks. Subscribers tend to be more media savvy and therefore their content tends be of higher quality. In this scenario, more is more. But even in this case, we encourage subscribers to share their best content and not overwhelm the platform with too many boosts to avoid falling into a “too much of a good thing” pit and being considered spam.
“The Internet” as a whole may never agree on whether less is more or more is more but it shouldn’t have to. There is enough content and there are enough platforms available for everyone to use each as best suits their needs. Rather than choose one idea over the other, at CoPromote we say: apply whichever best fits the task at hand. Tailoring your content to your audience and platform will always get you better results than not knowing the difference or disregarding it.