At Headliner.fm, we know that musicians lead very hectic, unpredictable lives. There’s no telling when the muse will show up, and there’s also no telling her to come back another day because you’re busy monitoring your social media and crunching numbers. One of the ways we enable our community of singers and performers to focus on their music and not their media is our Weekly Summary email.
The Headliner Weekly Summary is a snapshot of your promotions and activity. Each week we send our members an update of how many fans they’ve reached and through how many artists; how many promotions they have created; how many Band Bucks they’ve earned; what their current rank is among the community; and how many artists they’ve connected with. To help our members better understand the summary, we’ve prepared a few notes below.
Fans Reached and Number of Artists: Exposing your message to new music lovers is a driving force behind Headliner. The number of fans reached is a tally of all the fans associated with the artists that accepted your promotion. The more artists that accept and the more fans each of them has, the wider your reach will be.
Promotions Created: Simply, this is the number of original promotions that you set up in the previous week. We encourage artists to link their promotions to specific events to increase the likelihood of a successful campaign, so this number will fluctuate. It also gives you a sense of how you’re spending your Band Bucks and how frequently you’re contacting other artists.
Band Bucks: The Headliner “economy” deals in social currency. Band Bucks represent how many fans you have and how many promotions you’ve accepted and promoted. We encourage artists to think of their fans as currency when it comes to social media. We offer people the option of purchasing Band Bucks as well, but there are several ways to earn them such as linking all your networks, accepting promotions and inviting your friends to join Headliner.
Rank: Standing is determined by how many fans you’ve reached, how many connections you’ve made and your overall activity on Headliner. The more successful your campaigns are, the better your rank and the wider your reach will be.
Connections: Every time one artist accepts a promotion created by another artist, that is a connection. Connections represent how engaged you are in the community. The more connections you have, the more likely your promotions will reach a wider number of people.
Even though we strive to make Headliner.fm as simple and efficient to use, there will always be questions about the best way to use the service. That’s why our Weekly Summary also includes suggestions on “What To Do Next” to optimize your experience. Additionally, we offer personalized help through all our social networks and customer service via email and live chat.
The Weekly Summary is a valuable tool that every member should take advantage of. It lets members know what is going on with their campaigns in a timely manner so they can make the most of their experience with Headliner.fm. You could track your own Facebook, Twitter and Myspace metrics through various, separate, sometimes pricey tools. And you could spend a lot of time formatting all that data into an actionable report. Or, you could let Headliner.fm do it for you.
As always, we welcome feedback so if there are any changes or improvement you would like to see to the weekly summary, please comment below, share this post or reach out and let us know!