Tag Archives: Statistics

5 Good App Blogs & Year-End Statistics

In order to stay competitive, apps are constantly innovating. At times, the updates can be frustrating to members – just think back to every time Facebook updated something and hoopla that followed. It is understandable that consumers would be upset and, while there is little they can do about preventing changes in their favorite apps, there is a great way to stay on top of changes as they happen – company blogs.

Originally embraced as vehicles for self-expression, blogs were soon adopted by brands and apps as a way to tell their story and communicate with their members directly. In addition to all the tech blogs and news outlets dedicated to apps, we recommend getting your information straight from the source as well.

To help you stay on top of the inevitable changes at some of your favorite apps, here’s a short list of blogs we like and recent statistics on each one to give you a sense of why staying current is important. Most apps also offer a developersblogs for more technical information and updates.

Facebook

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  • 1.01 billion daily active users on average for September 2015
  • 894 million mobile daily active users on average for September 2015
  • 1.55 billion monthly active users as of September 30, 2015
  • 1.39 billion mobile monthly active users as of September 30, 2015

Source: Facebook

Twitter

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  • 320M Monthly active users
  • 1B Unique visits monthly to sites with embedded Tweets
  • 80% Active users on mobile
  • 35+ Languages supported

Source: Twitter

Tumblr

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  • Total number of Tumblr users: 425,000,000
  • Total number of Tumblr blogs: 219,000,000
  • Average number of new Tumblr users added daily: 120,000
  • Total number of Tumblr posts: 101,000,000,000
  • Number of monthly Tumblr visitors: 199,100,000

Source: Statistics Brain

Instagram

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  • 400M+ Monthly Actives
  • 75%+ Outside The U.S.
  • 40B+ Photos Shared
  • 3.5B Likes Daily
  • 80M+ Average Photos Per Day

Source: Instagram

  • Highest brand engagement rate of all social networks: 4.21%
  • 50% of comments are posted in the first 6 hours

Source: Sprout Social

Snapchat

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  • 5+ billion video views every day
  • More than 60% of mobile users age 13-34 use Snapchat
  • Over 100 million daily active users

Source: Snapchat

  • Total Number of Snapchat Users: 200 million+
  • Total Number of Daily Active Snapchat Users: 100 million
  • Percentage of US Social Media users that Use Snapchat: 18%
  • Number of Snapchat users who upload photos: 65%
  • Number of Snapchat Photos and Videos uploaded per day: More than 800 million

Source: Omnicore Agency

 

 

Star Wars: The Force Awakens (Social Media)

Unless you’ve been under a rock for the last few months of 2015, you’ve undoubtedly encountered or engaged with a piece of social media content for “Star Wars: The Force Awakens”. Emojis, talk shows, parodies, charities, user-generated content – there was no shortage of media for fans to engage with and share.

As one of the world’s most beloved films and enduring brands, their resources are nearly unlimited so their dominance on social media is not a surprise. While you may not have the resources or brand recognition, you can still draw some inspiration by their approach to social marketing.

And, if you’re trying to score tickets opening, may the force – well, you know.

Social Media:

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Source: Entertainment Weekly

The Star Wars SMU currently breaks down as follows: 85.5M Facebook reach, 5.7 million Twitter followers, 1 million YouTube subscribers and 574 million YouTube views. As four-quad audiences have peeled their eyes away from their TVs toward their mobile devices and laptops during the past decade, social media has been a crucial component to Hollywood marketing.

Source: Deadline.com

Search Interest

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Source: Google Trends

By Social Network 

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Comparison to other Brands

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Source: Business 2 Community

Some Takeaways and Tips

  • Adapt your products – but do it in a way that stands out from the masses

  • Time your event-related releases right – launching too soon means missing out on peak buzz

  • Involve influencers – and don’t be too narrow when selecting them

 

Source: TalkWalker

And our favorite Star Wars-related story:

A ‘Star Wars’ Fan Dies After Getting His Last Wish

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Metrics Matters: Reach and Engagement Matter Most

Measure what is measurable, and make measurable what is not so.

Galileo Galilei

You’ve created some content. You’ve shared it on the social web. How do you know it’s working? How can you tell what to optimize? Metrics!

Metrics measure how people are interacting with your posts. Depending on your strategy, you may need metrics that show sales, brand recognition, or audience growth. Before you start your next social marketing campaign, be sure to identify your goals, and also the tools and metrics by which you will measure success.

Here are “5 Metrics every marketer should be watching” via the  good folks at The Next Web. At the top of the list? Reach and Engagement, the very reason we built CoPromote for content creators.

Each social platform has its own specific metrics e.g. Facebook Insights, YouTube or Twitter analytics – but regardless of the nuances of way its presented, the most important aspects to look at are reach and engagement.

On CoPromote, Reach is how many people are connected to members that share your posts. Engagements are shares, likes, favorites, retweets, clicks. On average, CoPromote members sharing each other’s content can improve their reach and engagement metrics by up to 5-10X.

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Click through for more metrics that all content creators, not just marketers, should be watching. Join or login to boost a post and see for yourself.

 

Get More Social Bang For Your Tweets Than Katy Perry Or Oprah

A recent study by Online Journalism Blog looked at the click through rates for celebrities and drew a few interesting conclusions that CoPromote members may find useful:

  1. Celebrities with more balanced follower-to-following ratios (they followed people back), resulted in better engagement rates (more click throughs, retweets)
  2. Accounts that reply and retweet followers also had better engagement rates
  3. Politicians, due to the viral nature of their cause-centered work, tended to have better engagements than celebrities.

While you may not be a celebrity or a politician, these are three good points to keep in mind when managing your social media:

  1. Follow back
  2. Reply/retweet
  3. Share content with broad appeal

On CoPromote, our average RT rate is 15%, meaning that for every 100 views a request gets, members can expect 15 shares. This is  higher than the average engagement rate partly because members join CoPromote to do one thing: reach new people by sharing each other’s posts. Check the graphs and excerpts below for a preview, and click through for the rest of the report and details.

% of Followers Clicking

  • “famous individuals with a higher CTR tend to have a better followers to followed ratio”

Percentage of Followers Clicking

Followers-to-following Ratio Followers per Following

  • “Another factor that comes into play is also the number of @ tweets that each person sends.”

% of Followers Retweeting Percentage of Followers Retweeting

  • “Politicians have a ready-made audience who may be more likely to support their causes and retweet their tweets.”

Sources, thanks:

http://onlinejournalismblog.com/2013/12/16/famous-twitter-users-who-gets-the-most-click-throughs-and-why/#comments

https://twitter.com/paulbradshaw