Do you remember the Twitter poll we posted last week?
Here’s why: many of our CoPromote members are musicians. Of those musicians, a fair amount of them are up and coming and/or establishing themselves as artists. When utilizing all the different music streaming sites and apps, it can be difficult to navigate them and promote yourself properly.
In the first of our series on making the most of music platforms, we are focusing on Soundcloud, which got the most votes. Enjoy!
Soundcloud’s platform is home to over 250 million users, listeners and musicians combined. There’s a plethora of music being placed on and pushed through the system, yet many are unaware of the intricacies the platform provides to promote their work properly.
Here’s how to utilize Soundcloud to your optimal advantage.
1) Make Your Profile Identifiable
- Try to use the same url/profile name (artist/band name) as you do for all of your other social networks.
- Link all of your social networks to your Soundcloud profile page.
- Fill out your bio and contact info as specific as possible. Also, USE A PROFILE PICTURE!
2) Fill Out Your Bio And Contact Info
- Listeners, fellow musicians, and people with opportunities/endeavors want to know who you are and how they can get in contact with you.
- Make your bio short and concise. (50-250 words)
3) Post Your Best Work
- Post music with the best quality (sound, arrangement, mixed & mastered). Along with the music, the packaging should reflect the quality of it. Cover art is the first thing anyone sees before they press play…captivate your audience before they’ve even listened to you.
- Do not post work that is in progress! We repeat, do not post music that is still in progress! Users want to go to your page to hear what you have to offer and if you have music posted that is halfway finished it will give the listener the wrong impression.
- Try not to upload all of your work. It’s very hard to navigate through a cluttered Soundcloud page. Most will land on an artist’s page and listen to one or two tracks (depending on their attention span) and stay or leave based on what they hear. Try to keep all of your best work on your Soundcloud page for this alone. You want the listener to stay engaged and this is the best way for you to leave an impact on them.
4) Label Your Music Properly
- Make sure your artist name, song title, and album title are all accurate and in sync with the music you have been promoting/distributing.
- Whether you are an artist that places yourself in one genre or an artist that hates to box yourself into genres, genres are great identification factors for the average listener.
“You want to do this, because Soundcloud has an explore function, which indexes all the ‘trending’ tracks within a particular genre. Soundcloud’s only way to define the genre is through the keywords, and the first one that’s embedded in the player, is often the most valuable in determining that. Alternatively, the platform’s search function browses through keywords as well, so if you search for ‘electro’, it’ll find tracks who have that word embedded in its title, keywords and lastly description.”
– Paul Resnikoff (Digital Music News)
- If you can label your music in the genre(s) you see fit, the listeners that search within that genre will be more apt to find and listen to your music.
5) Use It!
- Log in and interact with others and their music. Find music you like and comment on it. When commenting, avoid using the same basic “I like your music.” or “Love it.” post. Personalize it and tell them exactly what it was that you appreciated about the record. This will drive engagement and make you visible to the artist.
- Address any positive comments left on your music. This will leave a positive impression on your listener and they will more than likely return to your page for more!
- Check your stats! Whether you have a free or pro account, you can attain your overall stats (daily, weekly, monthly, yearly, etc.). This will help you gage what tracks listeners listened to most at the basic level. With a pro account, you get that along with who listened, where your listeners are from (by city and country), and what website/apps the listeners came from.
- Avoid soliciting! That goes for comments, messages, social media posts with your link embedded, etc. Many do not respond well to hecklers.
- Create Playlists – they can be embedded, shared, and give people a greater sense of your sound.
Want to find other musicians on CoPromote? Join here!