Tag Archives: Social Marketing

Star Wars: The Force Awakens (Social Media)

Unless you’ve been under a rock for the last few months of 2015, you’ve undoubtedly encountered or engaged with a piece of social media content for “Star Wars: The Force Awakens”. Emojis, talk shows, parodies, charities, user-generated content – there was no shortage of media for fans to engage with and share.

As one of the world’s most beloved films and enduring brands, their resources are nearly unlimited so their dominance on social media is not a surprise. While you may not have the resources or brand recognition, you can still draw some inspiration by their approach to social marketing.

And, if you’re trying to score tickets opening, may the force – well, you know.

Social Media:

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Source: Entertainment Weekly

The Star Wars SMU currently breaks down as follows: 85.5M Facebook reach, 5.7 million Twitter followers, 1 million YouTube subscribers and 574 million YouTube views. As four-quad audiences have peeled their eyes away from their TVs toward their mobile devices and laptops during the past decade, social media has been a crucial component to Hollywood marketing.

Source: Deadline.com

Search Interest

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Source: Google Trends

By Social Network 

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Comparison to other Brands

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Source: Business 2 Community

Some Takeaways and Tips

  • Adapt your products – but do it in a way that stands out from the masses

  • Time your event-related releases right – launching too soon means missing out on peak buzz

  • Involve influencers – and don’t be too narrow when selecting them

 

Source: TalkWalker

And our favorite Star Wars-related story:

A ‘Star Wars’ Fan Dies After Getting His Last Wish

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CoPromote Featured in AlleyWatch: “How Creators Get Noticed”

AlleyWatch is one of the leading outlets for information on technology, startups, and entrepreneurs. CoPromote CEO Mike More recently did a Q&A with them, wherein he discusses how CoPromote was launched and how it works. Check out the excerpt and quote below, then hit the link for the full Q&A.


Are you a creator but unsatisfied with your marketing team? Good news, now you can do it yourself. CoPromote, the social marketing hub for creators has already hit 800,000+ creators and is looking to make an impact on how creators get noticed.

I was – and still am – a creator.  My biggest pain point was that after I invested in creating the best content, I had to hand over the marketing to a third party company who often would drop the ball.  I needed a tool to market my content.

Read more:
This NYC Startup is Reaching 50 Million New People a Day: Find Out How

 

CoPromote Featured on Built In NYC

Built in NYC is a great resource for recruiting and networking with startups and talent. Our CEO Mike More recently spoke with them and shared CoPromote’s mission.

“I saw that one thing missing for creators was a piece of marketing technology, so they resorted to collaborations,” said More. “We thought it’d be much easier if there was a piece of software that allows creators to market themselves to like-minded individuals.”

Check out the rest at BuiltinNYC!

 

Crowdsourcing Content: Fan-Made Music Videos

Along with fan fiction, fan-made videos are one of the internet’s greatest phenomena and examples of crowdsourced content. Depending on how good they are, fan-made videos can also be one of the most effective ways for an artist or brand to get noticed and drive engagements.

By their very nature, fan-made videos have a high likelihood of going viral built right in: fans get to associate themselves with their favorite artists, and therefore will be more than happy to share proof of their association (and efforts) with their friends. This approach works for almost everyone – film, TV, literature, products, services – as well as musicians, whether you’re an indie artist with no budget or a superstar like Janet Jackson who just released a fan-made video for “Unbreakable”. Below are a few examples of some of our favorite crowdsourced and fan-made music videos.

Got a favorite fan-made video to share? Or maybe you made one yourself? Let us know – better yet, show us what you got! We’d be happy to help you spread it.

Unbreakable Fanmade video from J’Ardoin Janǽ Albright on Vimeo.

Contests vs Sweepstakes: Which is allowed on CoPromote and Why

Contests and sweepstakes are great ways to drive traffic, engagements and generate leads. While CoPromote supports these goals, we draw a distinction between the two types of experiences (which often have different legal requirements, as well).

Here’s a quick explanation of the difference between contests and sweepstakes, and why CoPromote allows one but not the other.

Contests

Contests involve submitting original work to be evaluated by judges. This content can take the form of photos, songs, videos, crafts, and other items that are made by the person submitting them in hopes of winning.

This type of content is allowed on CoPromote for the simple reason that it requires the creation of original content, which is what CoPromote is all about. By creating and judging original content, you are creating an experience that is rewarding to all participants, regardless of who wins.

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Sweepstakes 

Sweepstakes do not involve any skill or submission of original content, and some may require a purchase to enter. Sweepstakes, like lotteries, are won simply by luck – a random winner is selected, with little to no effort on their behalf.

This type of content is not allowed on CoPromote as it does not meet our requirement for original content creation. Since anyone can enter regardless of skill or investment in the field, it also does not meet our requirement that posts be targeted to like-minded communities.

Why it matters

CoPromote was launched by creators who embraced tech and data to scale their reach and grow their networks. This is best achieved by using original content that is targeted to a specific community who is invested in your particular field. If your content gets flagged as sweepstakes and rejected by our moderation process, you now understand the difference and can do something awesome about it.

Have you run a successful contest for your content? Let us know, we may consider it for future posts!