Unless you’ve been under a rock for the last few months of 2015, you’ve undoubtedly encountered or engaged with a piece of social media content for “Star Wars: The Force Awakens”. Emojis, talk shows, parodies, charities, user-generated content – there was no shortage of media for fans to engage with and share.
As one of the world’s most beloved films and enduring brands, their resources are nearly unlimited so their dominance on social media is not a surprise. While you may not have the resources or brand recognition, you can still draw some inspiration by their approach to social marketing.
And, if you’re trying to score tickets opening, may the force – well, you know.
Source: Entertainment Weekly
The Star Wars SMU currently breaks down as follows: 85.5M Facebook reach, 5.7 million Twitter followers, 1 million YouTube subscribers and 574 million YouTube views. As four-quad audiences have peeled their eyes away from their TVs toward their mobile devices and laptops during the past decade, social media has been a crucial component to Hollywood marketing.
Source: Google Trends
By Social Network
Comparison to other Brands
Some Takeaways and Tips
Adapt your products – but do it in a way that stands out from the masses
Time your event-related releases right – launching too soon means missing out on peak buzz
Involve influencers – and don’t be too narrow when selecting them
And our favorite Star Wars-related story: