Tag Archives: Seth Godin

The Circles of Marketing

 

Some insight from Seth Godin:

Most amateurs and citizens believe that marketing is the outer circle.

Marketing = advertising, it seems. The job of marketing in this circle is to take what the factory/system/boss gives you and hype it, promote it and yell about it. This is what so many charities, politicians, insurance companies, financial advisors, computer makers and well, just about everyone does.

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