Billboard posted an article today on how bands can use Google + Pages to improve their presence on the social web and in search results. If you’re already on Facebook, Twitter, Myspace and other networks, you may wonder how and why a Google + Page might help your band. Glenn Peoples makes a couple of good points. Not only are you likely to get better search results, but G+ is offering a feature called Direct Connect that will take users searching for a band directly to their page, making the process of finding and connecting with artists easy.
“Google+ Pages has two things that its peers can’t match: Google’s dominance in search and a new feature called Direct Connect. Google says it will include Google+ pages in search results. That’s hardly a surprise, but what remains to be seen is how prominent Google+ pages will be in search results.
Direct Connect will allow Google search users to immediately find a Google+ page by typing “+” followed by the page of interest. For example, typing “+ Pepsi” will take the searcher directly to Pepsi’s Google+ page without listing the search results. As a result, the consumer follows a shorter path to the brand or business’s page.”
Check the video below for an overview of Direct Connect.
Check out how to set up a Google + Page if you don’t already have one here.