Tag Archives: SEO

Google+ Pages and Bands = Search Results, Direct Connect

Billboard posted an article today on how bands can use Google + Pages to improve their presence on the social web and in search results. If you’re already on Facebook, Twitter, Myspace and other networks, you may wonder how and why a Google + Page might help your band. Glenn Peoples makes a couple of good points. Not only are you likely to get better search results, but G+ is offering a feature called Direct Connect that will take users searching for a band directly to their page, making the process of finding and connecting with artists easy.

Via Billboard.biz:

“Google+ Pages has two things that its peers can’t match: Google’s dominance in search and a new feature called Direct Connect. Google says it will include Google+ pages in search results. That’s hardly a surprise, but what remains to be seen is how prominent Google+ pages will be in search results. 

Direct Connect will allow Google search users to immediately find a Google+ page by typing “+” followed by the page of interest. For example, typing “+ Pepsi” will take the searcher directly to Pepsi’s Google+ page without listing the search results. As a result, the consumer follows a shorter path to the brand or business’s page.”

There’s more at Billboard.biz and the Google blog.

Check the video below for an overview of Direct Connect.

Check out how to set up a Google + Page if you don’t already have one here