Tag Archives: Sales

Social Media’s Impact on Digital Music Sales

Via ReadWriteWeb:  “according to data from Next Big Sound. For 38% of musicians, Facebook views had a significant effect on album sales, a stronger impact than traditional radio plays had. VevoYouTube and SoundCloud all ranked highly as well.”

No surprise that artist websites come first, but it’s interesting to note that Wikipedia ranks 4th, just below Facebook and Radio. “The Future Of Music Is… Wikipedia??” Who would have thunk it?

Read the full article here: http://readwrite.com/2012/12/06/social-media-drives-album-sales

Headliner CEO Mike More Weighs in On Digital Music Sales Milestone on CNNMoney.

It’s been over a decade since Napster first turned the music industry upside down. CNN recently published an article on the digital sales topping physical sales for the first time since the format shook things up.

As Laurie Segall writes on CNNMoney, “According to a Nielsen and Billboard report, digital music purchases accounted for 50.3% of music sales in 2011. Digital sales were up 8.4% from the previous year, while physical album sales declined 5%.”

The article also includes some insight from Headliner CEO Mike More. Check his quote below and click over to the article for the rest of the story.

Digital music sales top physical sales

Mike More, CEO of Headliner.fm, says the future may not be digital sales. More cites Spotify’s model as the music consumption of the future, where he says more consumers will pay for access to music streaming services rather than purchasing songs.

“I think you have a whole generation who doesn’t care if they own anything,” he says. “Accessibility has become paramount. This is what consumers want — they want it everywhere and on all their devices.”