Tag Archives: Reach

CoPromote Reaches Over 1 Billion People in September

rev6a-1b-reach

CoPromote launched in 2014 with a mission to serve the dynamic emerging market of independent content creators on the social web.

Whereas major brands and creators have the resources to scale their reach with traditional advertising, many independent content creators have to rely on word of mouth or social alternatives which can take time to scale, and detract from the creative process.

Enter CoPromote. Founded by creators to serve creators, CoPromote not only understands the needs of creative people, we understand the technology required to build a platform that enables creators to reach and support each other organically, affordably and easily.

As September has shown, there is clearly need for CoPromote on the social web, which means we should all look forward to reaching the next billion together soon!

 

Metrics Matters: Reach and Engagement Matter Most

Measure what is measurable, and make measurable what is not so.

Galileo Galilei

You’ve created some content. You’ve shared it on the social web. How do you know it’s working? How can you tell what to optimize? Metrics!

Metrics measure how people are interacting with your posts. Depending on your strategy, you may need metrics that show sales, brand recognition, or audience growth. Before you start your next social marketing campaign, be sure to identify your goals, and also the tools and metrics by which you will measure success.

Here are “5 Metrics every marketer should be watching” via the  good folks at The Next Web. At the top of the list? Reach and Engagement, the very reason we built CoPromote for content creators.

Each social platform has its own specific metrics e.g. Facebook Insights, YouTube or Twitter analytics – but regardless of the nuances of way its presented, the most important aspects to look at are reach and engagement.

On CoPromote, Reach is how many people are connected to members that share your posts. Engagements are shares, likes, favorites, retweets, clicks. On average, CoPromote members sharing each other’s content can improve their reach and engagement metrics by up to 5-10X.

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Click through for more metrics that all content creators, not just marketers, should be watching. Join or login to boost a post and see for yourself.

 

Mobile Metrics: Twitter Alone vs Twitter + CoPromote

We can tell you how cross-promotion is the best way to reach new followers. We can talk about “the power of many” until the internet actually breaks. Or, we can let the data speak for itself.

Today, Twitter announced an update that lets you track engagements on their iOS app. The data’s message couldn’t be clearer: Dedicated sharing scales reach!

Now, when you boost a Tweet through CoPromote, you can easily compare the improvement between Tweeting on your own versus boosting through CoPromote’s community of content creators dedicated to sharing.

Don’t take our word for it. Boost a tweet and see for yourself.

Thanks, Twitter!

On the left, CoPromote metrics; on the right, Twitter metrics.

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Product Updates: Reach, Interests, and Curating Tools

Here’s the scoop on some recent updates to CoPromote.

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Karma Cash is now Reach
Reach is what content creators want, Reach is what CoPromote is built to provide, and exchanging Reach is how you scale social sharing – so, let’s call it what it is.
“How many people can I reach with my post?” Look in the box.

Interests are More Visible
In each post, you can see the audience targeted by each creator; in the right sidebar, you can see the interests you have selected. CoPromote’s algorithm, Affinity Rank™, uses this information to match members most likely to share each other’s posts.

Curating is Easier
Share or Reject: Click “Share” to add a post to your social network and to earn Reach for your own posts. Click “Show Me Fewer” to reject a post and remove it from your queue. Flagged posts will be reviewed and creators contacted if necessary. The more feedback you give our system, the better it learns what you like.

Why is This Necessary?
CoPromote is home to over 500,000 creators sharing thousands of posts per day. You need an easy way to tell us what you want to share and what you don’t.

To update your interests, check your settings. Still have questions? Get in touch!

Jorge & the CoPromote Team

Share Tumblr Posts Using CoPromote? Here’s How To Track & Compare Results

Good news, CoPromote members: all Tumblr posts shared through CoPromote are now treated as normal reblogs.

Why is this good news?
Sharing Tumblr posts natively means that all of the metrics will be attributed to and visible on your original Tumblr post. Previously, all posts shared through CoPromote were treated as unique, and the metrics were collected on your CoPromote dashboard. Verifying results meant checking each post individually.

Doesn’t CoPromote already provide these metrics?
Yes, CoPromote’s own metrics panel shows you exactly who is sharing your posts so you can engage them and build your network. This product update makes it easier to compare the results.

How can I see the results?
Next time you share a Tumblr post through CoPromote, check the reblog notes for CoPromote members who have supported your content.That’s how sharing scales reach.

If you have Tumblr connected, login to boost a post now. If you don’t have Tumblr connected, adding it to your CoPromote profile will connect you with similar creators and expand the reach of your own posts. [Plus, you add fresh content to the community, and that’s a win/win for everyone!]

For more info on CoPromote’s metrics and how to track your results on our blog/FAQ pageFollow CoPromote on Tumblr.

Original post showing notes and reblogs on Tumblr dashboardScreen Shot 2014-10-27 at 11.58.06 AM

CoPromote Metrics Panel Showing Tumblr Post Shares and Engagements Screen Shot 2014-10-27 at 12.07.30 PM