Tag Archives: Musicians

Read Write Web

Headliner CEO Mike More on: How (and Why) Musicians Are Using Twitter

Headliner CEO Mike More recently contributed to a piece on How (and Why) Musicians Are Using Twitter for Read Write Web. Check it out below and consider some of his points as you manage your band’s social marketing strategy.

“Asking Twitter followers to buy one’s latest album is probably not a good approach, warns More. “That doesn’t provide any value for your fans. It’s a demand.” Instead, the experts recommend having conversations with fans, soliciting their feedback when appropriate and doing things like host group interviews via Twitter. When the opportunity arises for fans to enter their credit card information, those that want to will do it.”

More at Read Write Web.

Klout’s Top 10 Musicians on Facebook, Twitter

Social metrics tool Klout recently published a list of the Top 10 Musicians on Facebook and Twitter. Klout calculates online influence by measuring not only one’s followers, but also the depth of one’s engagement (replies) and amplification (reposts). At Headliner, we allow musicians to jump-start the engagement process with thousands, if not millions, of fans by placing status updates directly in chat streams where they are most likely to get noticed. Looking over the accounts of some these artists, what lessons can you take away from the way they use social media to engage their fans and improve their Klout?