Tag Archives: Musicians

6 TIPS TO PROMOTE YOUR WORK ON TUMBLR-7

6 Ways To Pimp Your Tumblr

1) Effective Layout

Whether you’re using Tumblr to express yourself professionally, independently or as an enthusiast, an effective layout is essential.

Layout

  • Make your layout easy to navigate so people can focus on your content.
  • Include your bio, contact info, and links to your official sites and social media so people who like your content can find you.
  • Post your work in a way that fits on Tumblr’s platform and your chosen layout. Each layout is different so choose one that will show your work in the best light.

If you’re not a designer or need help finding a good layout, here are 3 sites where you can get FREE layouts best suited to your work.

2) Post Regularly

Post your work! Don’t be shy about it. Tumblr offers many options for content types: Text, Photo, Quote, Link, Chat, Audio and Video.

Tumblr Dashboard

  • Choose the content type that is best for each post. Sometimes an article is required, sometimes a photo will do, others a video or sound file is best. Switch it up!
  • Create a voice for your brand. Who are you speaking to? Who does your work generally attract? Develop a tone, use keywords consistently, provide a unique perspective, establish your own catch phrases.
  • Posting regularly creates a sense of expectation or fear of missing out, which keeps visitors coming back.

3) Reblog Others

Reblogging content is the quickest way to engage with other users and have them engage with you in return.

Reblog-2

  • All it takes is a click of the reblog button in the bottom righthand corner of each post on your feed.
  • If you are not following the user whose content you wish to reblog, you can just click on the post and the reblog button should be in the top righthand corner of the page.

4) Comment and Reply

Another way to engage with fellow Tumblr creators is through commenting. Your comment could be as simple as an emoji or a paragraph about strikes you most about someone’s post. Replying to comments that people leave on your posts keeps your interaction with your audience moving.

Tumblr Comment Thread Blog

Benefits of commenting:

  • It raises your visibility
  • The person who posted could reply to your comment or even follow you back.
  • People have become digital pen pals through comments alone, so jump in and start making friends!
  • Depending on the popularity of the post, your comment can be seen by an audience of millions!
  • Comments on Tumblr are so vital to the community, some users have created screenshots of comments that have have gone viral too!

5) Use Tags

HashTag! At the bottom of each post, there is a field where you can add hashtags.

CoPromote SoundCloud Artist's Guide

  • Tags should be any keywords that pertain to the post.
  • Using tags makes it easier for other Tumblr users to find your content and share it as well!
  • Tumblr results and tags also come up on Google search.

6) Ask Anything

Ask Anything is a service people use to ask private or public questions directly. How you choose to answer is up to you. Choose one that best works for you. Recently, Tumblr has started hosting “Asks” by known public figures, similar to how Reddit hosts AMAs (Ask Me Anything).

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Responding privately

  • The “ask” will show up in the user’s inbox.
  • This is useful in cases where the question is sensitive in nature, or so specific as to not be valuable to the general Tumblr audience.

Responding publicly

  • Your response will show up on your Tumblr page as a post.
  • A perk to asking and responding publicly is that your followers and potential followers will see that you do engage with the people on your page and will be more apt to reach out to you via Ask Anything as well!

There you have it: 6 easy ways to get the most out of Tumblr as a creator!

For tips and examples, follow CoPromote on Tumblr! To connect with thousands of Tumblr creators reaching new people daily, join CoPromote – free!

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5 Best Ways To Use Soundcloud: An Artist’s Guide

5 ways to use soundcloud to your advantage

 

Do you remember the Twitter poll we posted last week?

Here’s why: many of our CoPromote members are musicians. Of those musicians, a fair amount of them are up and coming and/or establishing themselves as artists. When utilizing all the different music streaming sites and apps, it can be difficult to navigate them and promote yourself properly.

In the first of our series on making the most of music platforms, we are focusing on Soundcloud, which got the most votes. Enjoy!

 

Soundcloud

Soundcloud

 

Soundcloud’s platform is home to over 250 million users, listeners and musicians combined. There’s a plethora of music being placed on and pushed through the system, yet many are unaware of the intricacies the platform provides to promote their work properly.

Here’s how to utilize Soundcloud to your optimal advantage.

1) Make Your Profile Identifiable

  • Try to use the same url/profile name (artist/band name) as you do for all of your other social networks.
  • Link all of your social networks to your Soundcloud profile page.
  • Fill out your bio and contact info as specific as possible. Also, USE A PROFILE PICTURE!

Bio, Info

 

2) Fill Out Your Bio And Contact Info

  • Listeners, fellow musicians, and people with opportunities/endeavors want to know who you are and how they can get in contact with you.
  • Make your bio short and concise. (50-250 words)

3) Post Your Best Work

  • Post music with the best quality (sound, arrangement, mixed & mastered). Along with the music, the packaging should reflect the quality of it. Cover art is the first thing anyone sees before they press play…captivate your audience before they’ve even listened to you.

cover

  • Do not post work that is in progress! We repeat, do not post music that is still in progress! Users want to go to your page to hear what you have to offer and if you have music posted that is halfway finished it will give the listener the wrong impression.
  • Try not to upload all of your work. It’s very hard to navigate through a cluttered Soundcloud page. Most will land on an artist’s page and listen to one or two tracks (depending on their attention span) and stay or leave based on what they hear. Try to keep all of your best work on your Soundcloud page for this alone. You want the listener to stay engaged and this is the best way for you to leave an impact on them.

 

4) Label Your Music Properly

  • Make sure your artist name, song title, and album title are all accurate and in sync with the music you have been promoting/distributing.
  • Whether you are an artist that places yourself in one genre or an artist that hates to box yourself into genres, genres are great identification factors for the average listener.

Tags 1

Tags

 

You want to do this, because Soundcloud has an explore function, which indexes all the ‘trending’ tracks within a particular genre.  Soundcloud’s only way to define the genre is through the keywords, and the first one that’s embedded in the player, is often the most valuable in determining that. Alternatively, the platform’s search function browses through keywords as well, so if you search for ‘electro’, it’ll find tracks who have that word embedded in its title, keywords and lastly description.”

– Paul Resnikoff (Digital Music News)

  • If you can label your music in the genre(s) you see fit, the listeners that search within that genre will be more apt to find and listen to your music.

 

5) Use It!

  • Log in and interact with others and their music. Find music you like and comment on it. When commenting, avoid using the same basic “I like your music.” or “Love it.” post. Personalize it and tell them exactly what it was that you appreciated about the record. This will drive engagement and make you visible to the artist.
  • Address any positive comments left on your music. This will leave a positive impression on your listener and they will more than likely return to your page for more!

  • Check your stats! Whether you have a free or pro account, you can attain your overall stats (daily, weekly, monthly, yearly, etc.). This will help you gage what tracks listeners listened to most at the basic level. With a pro account, you get that along with who listened, where your listeners are from (by city and country), and what website/apps the listeners came from.
  • Avoid soliciting! That goes for comments, messages, social media posts with your link embedded, etc. Many do not respond well to hecklers.

Playlist

  • Create Playlists – they can be embedded, shared, and give people a greater sense of your sound.

Want to find other musicians on CoPromote? Join here!

Read Write Web

Headliner CEO Mike More on: How (and Why) Musicians Are Using Twitter

Headliner CEO Mike More recently contributed to a piece on How (and Why) Musicians Are Using Twitter for Read Write Web. Check it out below and consider some of his points as you manage your band’s social marketing strategy.

“Asking Twitter followers to buy one’s latest album is probably not a good approach, warns More. “That doesn’t provide any value for your fans. It’s a demand.” Instead, the experts recommend having conversations with fans, soliciting their feedback when appropriate and doing things like host group interviews via Twitter. When the opportunity arises for fans to enter their credit card information, those that want to will do it.”

More at Read Write Web.

Klout’s Top 10 Musicians on Facebook, Twitter

Social metrics tool Klout recently published a list of the Top 10 Musicians on Facebook and Twitter. Klout calculates online influence by measuring not only one’s followers, but also the depth of one’s engagement (replies) and amplification (reposts). At Headliner, we allow musicians to jump-start the engagement process with thousands, if not millions, of fans by placing status updates directly in chat streams where they are most likely to get noticed. Looking over the accounts of some these artists, what lessons can you take away from the way they use social media to engage their fans and improve their Klout?