Tag Archives: Metrics

Metrics Matters: Reach and Engagement Matter Most

Measure what is measurable, and make measurable what is not so.

Galileo Galilei

You’ve created some content. You’ve shared it on the social web. How do you know it’s working? How can you tell what to optimize? Metrics!

Metrics measure how people are interacting with your posts. Depending on your strategy, you may need metrics that show sales, brand recognition, or audience growth. Before you start your next social marketing campaign, be sure to identify your goals, and also the tools and metrics by which you will measure success.

Here are “5 Metrics every marketer should be watching” via the  good folks at The Next Web. At the top of the list? Reach and Engagement, the very reason we built CoPromote for content creators.

Each social platform has its own specific metrics e.g. Facebook Insights, YouTube or Twitter analytics – but regardless of the nuances of way its presented, the most important aspects to look at are reach and engagement.

On CoPromote, Reach is how many people are connected to members that share your posts. Engagements are shares, likes, favorites, retweets, clicks. On average, CoPromote members sharing each other’s content can improve their reach and engagement metrics by up to 5-10X.

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Click through for more metrics that all content creators, not just marketers, should be watching. Join or login to boost a post and see for yourself.

 

Mobile Metrics: Twitter Alone vs Twitter + CoPromote

We can tell you how cross-promotion is the best way to reach new followers. We can talk about “the power of many” until the internet actually breaks. Or, we can let the data speak for itself.

Today, Twitter announced an update that lets you track engagements on their iOS app. The data’s message couldn’t be clearer: Dedicated sharing scales reach!

Now, when you boost a Tweet through CoPromote, you can easily compare the improvement between Tweeting on your own versus boosting through CoPromote’s community of content creators dedicated to sharing.

Don’t take our word for it. Boost a tweet and see for yourself.

Thanks, Twitter!

On the left, CoPromote metrics; on the right, Twitter metrics.

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How Do I Know ‪CoPromote‬’s Community is Sharing My Content?

Check your email for the who/when/where!

In addition to checking your dashboard, you can opt in to email notifications to keep track of who is sharing your content and how it’s performing. Notifications can be managed under Settings.

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Share Tumblr Posts Using CoPromote? Here’s How To Track & Compare Results

Good news, CoPromote members: all Tumblr posts shared through CoPromote are now treated as normal reblogs.

Why is this good news?
Sharing Tumblr posts natively means that all of the metrics will be attributed to and visible on your original Tumblr post. Previously, all posts shared through CoPromote were treated as unique, and the metrics were collected on your CoPromote dashboard. Verifying results meant checking each post individually.

Doesn’t CoPromote already provide these metrics?
Yes, CoPromote’s own metrics panel shows you exactly who is sharing your posts so you can engage them and build your network. This product update makes it easier to compare the results.

How can I see the results?
Next time you share a Tumblr post through CoPromote, check the reblog notes for CoPromote members who have supported your content.That’s how sharing scales reach.

If you have Tumblr connected, login to boost a post now. If you don’t have Tumblr connected, adding it to your CoPromote profile will connect you with similar creators and expand the reach of your own posts. [Plus, you add fresh content to the community, and that’s a win/win for everyone!]

For more info on CoPromote’s metrics and how to track your results on our blog/FAQ pageFollow CoPromote on Tumblr.

Original post showing notes and reblogs on Tumblr dashboardScreen Shot 2014-10-27 at 11.58.06 AM

CoPromote Metrics Panel Showing Tumblr Post Shares and Engagements Screen Shot 2014-10-27 at 12.07.30 PM

Identifying Your Strategy and Measuring Your Results

Imagine you’re invited on a journey but the person doesn’t tell where you’re going, how you’re going to get there, or how you will know when you’ve arrived. The more adventurous among us would have no problem going along for the ride.

Social marketing, however, is not a ride. Social marketing today is how a lot of people build awareness, loyalty, and sales for their product, content, and brands. They invest not only money, but time and energy into promoting their work.

How, then, do you approach social marketing effectively? You begin, as always, by asking the right questions:

  • What are your goals?
  • How will you achieve them?
  • How do you measure the success of your social media campaign?

The good folks at Buffer have put together a post to help social marketers identify their goals, game plan, and metrics. We’ve summarized a few of the key points for CoPromote members. For more details, click through to read How to Build a Social Media Strategy and Measure the Results via @buffer By Kevan Lee.

What Kind of Campaign Are You Boosting? 

  • Awareness
  • Loyalty
  • Sales

Metrics for Measuring Boost Success

  • Awareness: growth (followers, shares), engagement (replies, comments, retweets), shareability (boosts), likes, subscribes
  • Loyalty: engagement (replies), sentiment (comments), influence (retweets/re-shares)
  • Sales: clicks, sales/downloads, conversion rates (join, register)

PIM: Plan, Implement, Measure

From the planning and implementation stages, you will already have a sense of the goals you want to achieve. Keeping in mind the metrics will give you a clear view of what to track and help you see if your implementation aligns with the plan you have set forth. Optimizing will help you identify whether it is important to change up your game plan or continue in a steady pace. In Buffer’s words, when it comes to strategy and metrics: Revisit, Revisit and Revisit.

To read more, click through to the original post, “How to Build a Social Media Strategy and Measure the Results” via @buffer By Kevan Lee: https://blog.bufferapp.com/social-media-strategy