If you are like us, getting concrete results from a diet or exercise is tougher than that steak you tried to cook last week. From #MotivationMonday to #TransformationTuesday, social media is full of inspiration and tips for getting fit. Health and fitness expert Julia Buckley uses the power of the internet to help a community of people change their lives with her online gym. Her program combines proven techniques that have had great results for many people. We caught up with her to ask her inspiration and drive, fitness tips, and how she uses CoPromote!
1. What type of creator are you?
In essence I just want to help as many people as possible enjoy the amazing life-enhancing benefits that being physically fit brings. I love the idea of playing even a small part in changing the condition of people’s bodies, and therefore changing lives across the world, most of whom I’ll never even hear from, let alone meet. It gives me such a kick to know I’m reaching thousands of people every day with the content I create. I’m most active on Facebook, Twitter, Instagram and YouTube. I produce almost every kind of content – articles, blog posts, videos, images, print books, ebooks, snappy tips, etc.
2. What made you want to become a fitness trainer?
My background is in media and as my own passion for fitness grew, I found myself drawn more and more to jobs where I had the chance to share it with other people. I was the editor of a magazine for runners for a couple of years and I wrote articles for all the major fitness magazines here in the Britain. I originally took a course to qualify as a personal trainer just to get a bit more authority as a fitness writer and build my knowledge. But I found coaching people so rewarding I ended up doing some personal training alongside being a fitness writer.
In 2012 I got a book deal with Bloomsbury (one of Britain’s top publishers) and started work on my first print book The Fat Burn Revolution. To test out and refine the 12-week program I outlined in the book I wanted to gather a test group of people who would follow the program from written instructions (so they’d have a similar experience as readers) and share the experience with me. So I put the word out on social media that I was looking for testers, gathered a suitable group and set up a private Facebook group. Along with supplying the program details, I ended up coaching the group through it. The transformations they achieved in the 12 weeks were phenomenal!
Their friends saw the change in them and got in touch with me asking if I could do the same for them; things sort of snowballed and that’s basically how I accidentally got into online fitness coaching! About a year later, I was doing it full time and after about 18 months numbers got so large that it was getting difficult to keep up with everyone in the Facebook group. That’s when became clear that I needed my own private members website.
In 2014 I launched my Online Gym where I now have a library of over 100 workout videos. I offer personal advice and support via the forums. Plus they’re each assigned a virtual workout buddy from among a group of long term members who’ve been training with me for years (with fantastic results) and they also have access to library of healthy recipes, pep talk videos and more.
3. What makes your fitness program different than the rest?
My online gym is much more than a fitness program. There are several different fitness programs members can choose from, or they can follow a rolling weekly schedule featuring new workouts almost every week. The level of personal support from myself, members can talk to me every day on the forums if they want to, and the camaraderie between the members in the community, makes it completely unique. I’m so proud of we’ve built in the online, it’s something absolutely remarkable which is having a huge positive impact on the lives of the members.
4. How has CoPromote helped your brand?
I love CoPromote! It helps me reach people far outside my circles. Plus it allows me to find and share relevant content that I’d never normally come across.
5. Can you give us 3 tips on staying fit?
Exercise because you love your body, not because you hate it. via @juliabfit @copromote Tweet This.
Some people try to find motivation by beating themselves up about the condition of their bodies. This is actually demotivating and makes them feel like crap! I’ve found that once people start allowing themselves to feel good about the positive steps they’re making, it really accelerates their progress. The better we feel about our bodies, the more we want to look after them. And, the more we look after our bodies, the better we feel about bodies. And our progress snowballs as it goes on. It’s a wonderful thing!
- Go Harder. For maximum fat-burning, body-sculpting results, forget steady types of exercise that you can maintain for long periods. You need varied, intense workouts that leave you totally spent—ideally in less than an hour. My motto is “go harder, not longer”. When people are used to long training sessions it can take a while for them to learn to really go all-out for shorter durations, they’re so used to holding back so they can keep going. But with practice they find that extra gear and start to build more explosive fitness, which does amazing things for their bodies.
- Go Heavy. A lot of people think that the best way to shed fat is by doing lots of steady cardio. You can lose fat that way, but it’s not the optimal type of training for fat loss. By adding muscle to your body you will burn more fat all of the time as well as improving your shape.