Tag Archives: Influence

Get More Social Bang For Your Tweets Than Katy Perry Or Oprah

A recent study by Online Journalism Blog looked at the click through rates for celebrities and drew a few interesting conclusions that CoPromote members may find useful:

  1. Celebrities with more balanced follower-to-following ratios (they followed people back), resulted in better engagement rates (more click throughs, retweets)
  2. Accounts that reply and retweet followers also had better engagement rates
  3. Politicians, due to the viral nature of their cause-centered work, tended to have better engagements than celebrities.

While you may not be a celebrity or a politician, these are three good points to keep in mind when managing your social media:

  1. Follow back
  2. Reply/retweet
  3. Share content with broad appeal

On CoPromote, our average RT rate is 15%, meaning that for every 100 views a request gets, members can expect 15 shares. This is  higher than the average engagement rate partly because members join CoPromote to do one thing: reach new people by sharing each other’s posts. Check the graphs and excerpts below for a preview, and click through for the rest of the report and details.

% of Followers Clicking

  • “famous individuals with a higher CTR tend to have a better followers to followed ratio”

Percentage of Followers Clicking

Followers-to-following Ratio Followers per Following

  • “Another factor that comes into play is also the number of @ tweets that each person sends.”

% of Followers Retweeting Percentage of Followers Retweeting

  • “Politicians have a ready-made audience who may be more likely to support their causes and retweet their tweets.”

Sources, thanks:

http://onlinejournalismblog.com/2013/12/16/famous-twitter-users-who-gets-the-most-click-throughs-and-why/#comments

https://twitter.com/paulbradshaw 

Klout’s Top 10 Musicians on Facebook, Twitter

Social metrics tool Klout recently published a list of the Top 10 Musicians on Facebook and Twitter. Klout calculates online influence by measuring not only one’s followers, but also the depth of one’s engagement (replies) and amplification (reposts). At Headliner, we allow musicians to jump-start the engagement process with thousands, if not millions, of fans by placing status updates directly in chat streams where they are most likely to get noticed. Looking over the accounts of some these artists, what lessons can you take away from the way they use social media to engage their fans and improve their Klout?