Timeline for brand and band pages is great news for bands. Overall it will make marketing better for bands and more relevant for music fans.
One of the big effects of the new timeline pages is a move away from tabbed application landing pages, which today are very popular, but do little to engage music fans. Lets face it, static landing pages are not that interesting. The new timeline format will make marketing on Facebook more natural and conversational. The timeline formant focuses attention around your stories or news feed items which is a dynamic experience and much more interesting for fans.
A major benefit of the new timeline pages is that it will remind bands to listen more to their fans and engage them in interesting conversations around music, the road and their daily lives. This, without a doubt, results in happier fans. Another new key timeline feature is that it lets bands see their most reactive news feed posts and share them with fans more broadly. This is key in spreading the word about your band, and, as many of you know, the best form of marketing.
And lastly but most importantly over 45% of your fans are checking you out on their mobile phones. The timeline will greatly increase your band’s reach while requiring less work. One status update and you’re done. This is much better than having to buy mobile ads in addition.
All in all, these changes require that bands become more conversational with their fans but this is a good thing, no? After all, the power of Facebook and Twitter is in you sharing your stories and music with the world.