Buffer and Jimmy Hang of Twitter for Small Business @TwitterSmallBiz (our new partner), co-hosted a webinar last week with great suggestions on how to get more clicks, retweets, and reach. We’ve summarized some key points and how you can optimize your tweets to get shared by the CoPromote community.
Click through to Fast Company‘s excellent and comprehensive post for the details.
1. You want your followers to take actions that will benefit your business.
Twitter users follow a median of six brands on Twitter, looking for things like interesting and fun content, news and updates, discounts and promos and more.
2. Keep tweets conversational.
Think about how your content will be consumed by your followers. Would they want to retweet it or pass it along to others? Here are some conversational examples:
3. Use Viral Words And Phrases To Get Retweets
Salesforce found that tweets that specifically ask followers to “retweet” receive 12X higher retweet rates than those that do not. So the general rule that action words make for stronger, more compelling writing is also true for tweets.
4. Optimize for Your Goal
Tweet with a goal in mind. Include a strong call-to-action with a link to your website.
5. Keep It Short
Research by Track Social on 100 well-known brands popular on Twitter found that the sweet spot for tweet length is right around 100 characters.
6. Photos and video can make content twice as engaging
Rich media like photos and Vine or YouTube videos to drive retweets–it can double engagement with users.
CoPromote works to get your tweets viral to the right audiences, so remember to follow these tips when setting up your posts for sharing – and just importantly: engage your audience to increase your reach! You put all that work into setting up the post, get the most of out it by following up and engaging your new audience to build loyalty.