With all of the social media platforms out there today, managing them all can become an overwhelming task. The focus on the content itself gets diluted and muzzled in a dozen open tabs with the same copy and image reposted. And even after posting on these platforms, you barely see any data to justify the energy and time spent.
It’s time to work smarter and more efficiently. Create a schedule and automate your social media posts with the help of these free tools and see your brand presence grow.
Hootsuite is the most well known social media aggregation tool today. Used by individuals and businesses alike, it collects all of your accounts in one place and allows you to post to each one with one click.
People love the ease of adding a new platform, as well as the ability to follow “streams” of relevant hashtags or keywords. It allows you to see the conversation happening surrounding a particular topic as it happens, and subsequently become part of the conversation yourself.
You can also keep track of all of your posts, as well as the engagement on the links or photos you’ve posted. The insights and analytics are very helpful to keep track of what content, copy, and photos do better, and thus change your strategy accordingly.
There is also a scheduler where you can post to your social media in advance. This feature is extremely helpful when you want to remain active but not be on the computer all day tweeting.
The best part about Hootsuite is that all these features are available 100% free.
Trello is an online tool that combines scheduling, researching, and collaborating all into one intuitive and visual feed. The feed can be used for multiple projects, from planning your next vacation to renovating your house. It is a great tool for bloggers who want a place for their vision board AND their content marketing strategy.
You create boards and then add “cards” that are specific to one particular idea or article. The cards can have text, links, and images embedded as well as include other collaborators whom you want to see the card. For each card you have, you can assign a “Due Date” and change to the Calendar View to check what you have to do.
Besides being such a versatile tool for managing content, you can also manage your analytics data there by creating another board and adding screenshots and reports.
The simplest and most user friendly option is Buffer, a tool to help you schedule and post your content. Like Hootsuite, you can connect your various social media profiles and bulk the posts up to post at specific times.
Unlike the other two apps featured here, Buffer does not have a learning curve, and you get the basics in the Free version.
Their analytics make it easy to see which posts are performing best, while giving you the option to re-buffer each particular post. Buffer’s browser extension also gives you a list of perks to look forward to: keyboard shortcuts, Buffer button overlay, Buffer integration with popular networks, and a power scheduler.
All in all, it is one of the easiest tools to utilize due to its’ simplicity.
With these three tools, you can worry less about organization and focus more on your creative content.