Tag Archives: Content

lamington

3 Free Content Management Tools

With all of the social media platforms out there today, managing them all can become an overwhelming task. The focus on the content itself gets diluted and muzzled in a dozen open tabs with the same copy and image reposted. And even after posting on these platforms, you barely see any data to justify the energy and time spent.

It’s time to work smarter and more efficiently. Create a schedule and automate your social media posts with the help of these free tools and see your brand presence grow.

  1. Hootsuite

Hootsuite-Free-Trial-Process-Step-1

Hootsuite is the most well known social media aggregation tool today. Used by individuals and businesses alike, it collects all of your accounts in one place and allows you to post to each one with one click.

People love the ease of adding a new platform, as well as the ability to follow “streams” of relevant hashtags or keywords. It allows you to see the conversation happening surrounding a particular topic as it happens, and subsequently become part of the conversation yourself.

You can also keep track of all of your posts, as well as the engagement on the links or photos you’ve posted. The insights and analytics are very helpful to keep track of what content, copy, and photos do better, and thus change your strategy accordingly.

Screen Shot 2015-12-17 at 3.23.35 PM

There is also a scheduler where you can post to your social media in advance. This feature is extremely helpful when you want to remain active but not be on the computer all day tweeting.

The best part about Hootsuite is that all these features are available 100% free.

2. Trello

Trelloo 3

Trello is an online tool that combines scheduling, researching, and collaborating all into one intuitive and visual feed. The feed can be used for multiple projects, from planning your next vacation to renovating your house. It is a great tool for bloggers who want a place for their vision board AND their content marketing strategy.

Trello

You create boards and then add  “cards” that are specific to one particular idea or article. The cards can have text, links, and images embedded as well as include other collaborators whom you want to see the card. For each card you have, you can assign a “Due Date” and change to the Calendar View to check what you have to do.

Besides being such a versatile tool for managing content, you can also manage your analytics data there by creating another board and adding screenshots and reports.

Trello 2

3. Buffer

Buffer

The simplest and most user friendly option is Buffer, a tool to help you schedule and post your content. Like Hootsuite, you can connect your various social media profiles and bulk the posts up to post at specific times.

Buffer Post:Schedule

Unlike the other two apps featured here, Buffer does not have a learning curve, and you get the basics in the Free version.

Buffer analytics

Their analytics make it easy to see which posts are performing best, while giving you the option to re-buffer each particular post.  Buffer’s browser extension also gives you a list of perks to look forward to: keyboard shortcuts, Buffer button overlay, Buffer integration with popular networks, and a power scheduler.

All in all, it is one of the easiest tools to utilize due to its’ simplicity.

With these three tools, you can worry less about organization and focus more on your creative content.

IoeGF

This. vs Twitter: Is Less More?

Today, we came across two bits of social network news that seem to be at odds with each other.

This., the social network that allows you to share one link per day, published a fun and informative article on why less is more:

When the publishers you trust make their pick, they’re telling you: “This is what’s worth your time today.”

Check the graphic below and click through for their thoughts on “why social media is broken.”

This_dots_AGolis_blog

Twitter, known for the brevity of its platform, on the other hand, is rumored to be expanding its 140-character limit to 10,000 characters, effectively positing that “more is more.” Reactions, predictably, have been swift and varied. Some users welcomed the expansion, stating that Twitter’s distinction is its distribution power, not its brevity, and welcome the opportunities to expound on their ideas. Others dread the onslaught of wordy posts and predict ruin for the network, despite its formidable presence in the cultural zeitgeist. Check your local newscast for Twitter references and you will soon see how intrinsic it’s become to how we tell stories and break news.

10KTweetViaDanPrimack

So, which is it?

At CoPromote we offer one boost at a time to free members. One of the reasons we do so, is because most of our members are using the free option and therefore contributing the most content to platform. The one free boost helps make better content available by asking people to think about what they want to boost – and hopefully putting their best content forward. In this case, less is more.

CoPromote subscribers can boost multiple posts as one of their perks. Subscribers tend to be more media savvy and therefore their content tends be of higher quality. In this scenario, more is more. But even in this case, we encourage subscribers to share their best content and not overwhelm the platform with too many boosts to avoid falling into a “too much of a good thing” pit and being considered spam.

“The Internet” as a whole may never agree on whether less is more or more is more but it shouldn’t have to. There is enough content and there are enough platforms available for everyone to use each as best suits their needs. Rather than choose one idea over the other, at CoPromote we say: apply whichever best fits the task at hand. Tailoring your content to your audience and platform will always get you better results than not knowing the difference or disregarding it.

Do You CoPromote?

Whatever industry you’re in, cross-promotion is one of the most effective ways to get the word out.

CoPromote is home to over 400,000 content creators reaching millions of new people simply by sharing each other’s posts on the social web – free.

They all Co-Promote. Do you?

Do You CoPromote? from CoPromote on Vimeo.

10 Tips on Making Content Go Viral (and How CoPromote Can Help)

The good folks at BuzzSumo analyzed 100 million articles and came up with a list of 10 elements that make content go viral online. Noah Kagan’s OKdork.com blog was nice enough to list it out.

There is plenty of useful information backed by a lot of data that you could apply to your own content marketing. And face it, you may be an artist or a poet or a healer, but if you’re trying to get noticed on the social web, you’re a content marketer.

Of the many great, simple suggestions offered here, one is naturally our favorite: 8) Getting one extra influencer to share your article has a multiplier effect.

Screen Shot 2014-04-30 at 11.49.17 AM

It’s unlikely Oprah or any celebrity will re-share your posts, but  that’s OK, there are still millions of people on the social web – and over 300,000 of them are using CoPromote to reach new people with every post.

On CoPromote, once our members share your content once, there’s a 97% chance they’ll share it again. Also, on average, for every 100 views your posts get on CoPromote, you can expect approximately 15 shares. Why? Because exchanging posts is all CoPromote does. Our community is dedicated to the idea and practice of sharing each other’s content. When people join, they are already intent on sharing content, they’re just looking for content they like. Why not add your content to our mix? Once our community gets to know you and your content, they will trust you and be more likely to share your posts.

Our advice, go through this handy list, see what you can apply to your own strategy, and when you’re ready  to reach beyond your own social circle – you know where to find us.

We’ve embedded the Slideshare below, but click through to OKdork.com and BuzzSumo for more information and tips.

More/source/thanks:
Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.
Noah Kagan’s Okdork.com
http://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/
via @noahkagan

 

 

CoPromote CEO Mike More at SXSW #ContentShock: “Your network is the entire web.”

CoPromote CEO Mike More went to SXSW to speak on a panel sponsored by ffvc, “Content Shock: Is content marketing sustainable?”

Also featured were Jordan Kretchmer, CEO of Livefyre; Sachin Kamdar, CEO of Parse.ly; and Joe Lazauskas, Editor-in-Chief at Contently.


Our big take-aways:

And perhaps more importantly: