Contests and sweepstakes are great ways to drive traffic, engagements and generate leads. While CoPromote supports these goals, we draw a distinction between the two types of experiences (which often have different legal requirements, as well).
Here’s a quick explanation of the difference between contests and sweepstakes, and why CoPromote allows one but not the other.
Contests involve submitting original work to be evaluated by judges. This content can take the form of photos, songs, videos, crafts, and other items that are made by the person submitting them in hopes of winning.
This type of content is allowed on CoPromote for the simple reason that it requires the creation of original content, which is what CoPromote is all about. By creating and judging original content, you are creating an experience that is rewarding to all participants, regardless of who wins.
Sweepstakes do not involve any skill or submission of original content, and some may require a purchase to enter. Sweepstakes, like lotteries, are won simply by luck – a random winner is selected, with little to no effort on their behalf.
This type of content is not allowed on CoPromote as it does not meet our requirement for original content creation. Since anyone can enter regardless of skill or investment in the field, it also does not meet our requirement that posts be targeted to like-minded communities.
Why it matters
CoPromote was launched by creators who embraced tech and data to scale their reach and grow their networks. This is best achieved by using original content that is targeted to a specific community who is invested in your particular field. If your content gets flagged as sweepstakes and rejected by our moderation process, you now understand the difference and can do something awesome about it.
Have you run a successful contest for your content? Let us know, we may consider it for future posts!