Tag Archives: Co-Marketing

“9 Ways Social Media Marketing Will Change in 2014” & How CoPromote Can Help

There are some interesting predictions and insights on the state of social marketing for the coming year in this post from Mashable.

We agree with many of the points made, and like one in particular: helping your content stand out by having others share it with their followers.

6. Social will need to stand out.
“To win big in social media, you’ll have to think outside the box and find ways to get your content to stand out in all the noise.”
– Wade FosterZapier

Click through to Mashable to read more.

Pro Says: Co-promote to Boost Facebook Traffic. Headliner Agrees.

Business Insider recently profiled Koby Conrad who runs Hippies Hope Shop. Conrad caught Business Insider’s attention by claiming, “I completely make my living from Facebook.”

Among the tips he shared for making Facebook work, was one that’s at the heart of what Headliner does: Network.

Says Conrad: The most basic thing you can do to increase your organic reach is to network with other pages that are in the same niche. You say “I’ll share your page if you share mine”, this is the best way to create free organic growth.

Headliner was designed to help content creators do just that: build networks that reach far beyond one’s own circle of friends. By exchanging status updates with similar members, Headliner’s community reaches new people with every post they share.

As fewer of your own followers are seeing your posts, reaching new people becomes an essential to a successful social marketing strategy. Bottom line: Headliner can help you boost your Facebook traffic by connecting you with other people willing to share your posts.

Read on for more tips from Koby Conrad.

While Everyone Else Whines, This Guy Makes His Whole Living Off Facebook Traffic


How Headliner Facilitates Social Marketing’s Top Goal: Engagements

One of the biggest questions around marketing on social media is return on investment (ROI). Over the years, as social media marketing became the norm, the definition has shifted. According to a post in eMarketer recently, the top goal for social marketing at the moment is Consumer Engagement (tied with Brand Lift), followed by Influencing Consumer Behavior, Positive Statements, and then Increased Sales.

At Headliner, we have always believed that engagement makes all the difference. Every time someone shares your message in their status update, Headliner provides you a direct link to the post. Some of the most successful members of the Headliner community are those who take advantage of that link and make the time to follow up and engage the new audiences they are introduced to through our community. If you haven’t been following up on your Headliner recommendations, give a try – you might make some new friends in the process.

Via: eMarketer:

“In 2011, increasing sales was the No. 1 goal of social media marketing, embraced by 100% of respondents. In 2012, it dropped below 50%, as marketers reassessed their priorities. This year, they seem to be reaching equilibrium, as increasing sales was cited as a leading goal by 58%.”



Interesting Social Media Stats and Headliner’s Core Value

This video has collected some interesting social media stats (and is set to a funky soundtrack, so it’s not as dull as it sounds). We’ve highlighted a few of them and how they relate to Headliner’s core value.

For example:

  • 53% of people on Twitter recommend products in their Tweets
  • 90% of people trust online recommendations from people they know
  • Only 14% trust traditional TV advertisements

How can Headliner help you in light of these stats?

  • Headliner does one thing: recommendations. When you connect with our platform, you join a community of content creators who see the value in collaborative marketing and trading recommendations.
  • Headliner’s recommendations post directly on people’s news feeds and are transparent – meaning, they look like regular status updates. So, whether people are browsing on their desktops, laptops, tablets, or mobile devices, Headliner’s recommendations will always be visible to online audiences.
  • Headliner’s recommendations are not ads, they are curated endorsements from compatible content creators, and they only exist on social networks where trust is a key factor. Unlike with TV ads, most people trust their friends on social networks.

Click through to the post here for more interesting data, and consider how you can apply Headliner’s co-marketing platform to amplify your content online.

Headliner Tip: Don’t Be A Wallflower, Mingle!


The best way to create new fans is to engage new audiences when you are introduced to them.

Once Headliner posts your status update on a fellow influencer’s social network, we provide you a direct “View Post” link to that page.

Screen Shot 2013-07-05 at 4.54.09 PM

Follow up, say thanks, talk to the new audience, share more of your content with them.

Think of co-marketing as a party. You wouldn’t walk into a party and expect everyone to befriend you automatically simply because you showed up. Just like at parties, you’ll be surprised how eager people can be to engage.

Don’t be a wallflower, mingle!