One of the biggest questions around marketing on social media is return on investment (ROI). Over the years, as social media marketing became the norm, the definition has shifted. According to a post in eMarketer recently, the top goal for social marketing at the moment is Consumer Engagement (tied with Brand Lift), followed by Influencing Consumer Behavior, Positive Statements, and then Increased Sales.
At Headliner, we have always believed that engagement makes all the difference. Every time someone shares your message in their status update, Headliner provides you a direct link to the post. Some of the most successful members of the Headliner community are those who take advantage of that link and make the time to follow up and engage the new audiences they are introduced to through our community. If you haven’t been following up on your Headliner recommendations, give a try – you might make some new friends in the process.
“In 2011, increasing sales was the No. 1 goal of social media marketing, embraced by 100% of respondents. In 2012, it dropped below 50%, as marketers reassessed their priorities. This year, they seem to be reaching equilibrium, as increasing sales was cited as a leading goal by 58%.”