The world of marketing and social media is vast and often overwhelming. CoPromoter Justin Matthew from JMHHACKER and iBoom Media has mastered the ins and outs of social marketing, and loves to share his tips! From being listed as a Klout influencer to a pioneer of the viral YouTube channel HouseholdHacker, Justin has established himself as an expert in digital marketing. We got in touch with Justin so he could share some of his tricks with us and to see how CoPromote has helped him!
1. What type of creator are you?
I am an opinion leader – if I get behind a brand, I become the best ambassador of that brand.That comes from having built a very strong authority in my field based on credibility, evidence and testimonials.I also founded social media firm iBoom Media, which certainly is a plus! I am a featured influencer on the influencer network KRED and also a top ranked expert on Klout.
2. What got you interested in the world of marketing and blogging about it?
I first started on YouTube (Householdhacker) and realized to be successful, you needed more than just a subscriber base from videos alone. You must have fans/followers on all types of mediums that see YOU as the expert for that topic. I saw the results skyrocket when I established a Facebook, Twitter and blog that posted or wrote about content similar to the channels topics.
What amazed me was how many people respond when you have quality content.
I like creating and sharing content as it is incredibly fulfilling when I see direct results from others saying how this article helped them in their business or some other way.
A good content marketing strategy usually always means having a blog. Done correctly, it allows you to build an audience of interested and like-minded people.
Finally marketing using a blog allows you or your brand to become well known for your expertise. You become the source of your audiences information on the subject and that is a lot of power!
3. How important is digital marketing today?
It is no longer an option! For almost every business to succeed today, they must have a strong digital presence online for reaching new clients & brand visibility. Digital marketing is used to create organic search results. Today most consumers get the info they are looking for through search engine results so in order to make sure your company is the one they find it is critical to have a digital marketing strategy in place.
A well maintained blog will provide fresh and relevant content. That usually means an increase in site visitors & user engagement which equals conversions!
That is where Social Media Marketing comes in by utilizing a variety of social media platforms you can create new opportunities to interact and connect with potential customers and clients.
4. How have you used CoPromote to increase your readership?
CoPromote has been a MASSIVE tool to increase not only traffic but genuine interaction not just for my blog but for my clients. So far I have used CoPromote to boost 31 tweets for 329 retweets and an AMAZING 3.5 million people reached! That averages out to over an extra 100,000 people per post!
31 Boosted posts
329 New shares received
3.5M New people reached
Being a marketer I know the value of being able to get my content in front of that many people, and not just anyone, but targeted based on the interests CoPromote’s platform offers!
To be honest I even tested that out to see if it was accurate. I had a piece of content for a client that was film and entertainment related but still entered my normal interests like advertising, business, marketing and startups. Due to the fact that that was not what the post was about, it was not co-promoted at all! A few days later I redid it with the proper interests movies and film, television and entertainment and was able to reach an additional 100,000 people and ended up with 34 retweets 17 from my followers and 17 from CoPromote! The content was very important to me and it was a massive relief to have the power of CoPromote behind me.
116.3K Organic reach
99,833 CoPromote reach
As far as readership for my blog, my very first post I CoPromoted was a general link to my blog, The World Of Social Media, and mentioned what it was about. It exploded with 53 retweets to over 712,000 people and 31 additional from my followers. We are talking over 600% more reach because of CoPromote. That led to a surge in my daily visitors and even increased time on site! So now, every time I post a new article it goes on CoPromote and helps me get that initial blast to get the word out.
31 Organic retweets
53 CoPromote retweets
115.3K Organic reach
712K CoPromote reach
5. What are three essential social media tips you can give to beginners?
First – When I first broke into social media four years ago, I thought I was very late to the game and tried to make up for it by setting up accounts on every network that existed. It became way too much to manage to fast and because of that I got frustrated. So I would say start small try a couple services out at a time. Trying to keep up with 25 networks and grow them will be your ticket to giving up. Building profiles for multiple social sites is serious and should take time from the bio to images used, start by only tackling a couple at first like Facebook, Instagram and Twitter. Once you have a system down move on to the next two or three and so on. Once you find the right ones for you or your brand, then start to narrow your focus on those.
Second – and yes, I can say I am guilty of this one: Don’t over post or annoy your followers! Many just starting out think the best way to “promote” their brand is to post coupons, offers, news, and anything related to their business or even unrelated! A good way to manage this is If it’s not something you personally would not read don’t post it! It’s very important to be helpful first and not just all promotions – people respect that and your accounts will reap the rewards! Be sure to answer questions, and engage. The followers will come if you’re helpful first.
Third – a big one, and yes, I fell victim to this one too: Do not watch your follower count like a hawk. Don’t worry about those e-books or articles you see that say How I got 50,000 followers in a week! Yes it can be done and quite easily actually BUT they will be mostly bots or not targeted. Or they’re just following you in hopes that you’ll follow them back. Bottom line: they’re not followers who would engage with you. When I founded social media firm iBoom media, our entire core message is: REAL FOLLOWERS. REAL RESULTS. We would rather have 10 followers who are interested in your product or topic than 100,000 that are not. Organically building up a great social profile takes time but TRUST me do this right from Day 1 and you will save yourself a ton of time later. DO NOT buy fake followers or sign up for follow for follow websites.
Want to connect with great influencers like Justin and reach a bigger audience? Join CoPromote!