Monthly Archives: April 2014

10 Tips on Making Content Go Viral (and How CoPromote Can Help)

The good folks at BuzzSumo analyzed 100 million articles and came up with a list of 10 elements that make content go viral online. Noah Kagan’s blog was nice enough to list it out.

There is plenty of useful information backed by a lot of data that you could apply to your own content marketing. And face it, you may be an artist or a poet or a healer, but if you’re trying to get noticed on the social web, you’re a content marketer.

Of the many great, simple suggestions offered here, one is naturally our favorite: 8) Getting one extra influencer to share your article has a multiplier effect.

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It’s unlikely Oprah or any celebrity will re-share your posts, but  that’s OK, there are still millions of people on the social web – and over 300,000 of them are using CoPromote to reach new people with every post.

On CoPromote, once our members share your content once, there’s a 97% chance they’ll share it again. Also, on average, for every 100 views your posts get on CoPromote, you can expect approximately 15 shares. Why? Because exchanging posts is all CoPromote does. Our community is dedicated to the idea and practice of sharing each other’s content. When people join, they are already intent on sharing content, they’re just looking for content they like. Why not add your content to our mix? Once our community gets to know you and your content, they will trust you and be more likely to share your posts.

Our advice, go through this handy list, see what you can apply to your own strategy, and when you’re ready  to reach beyond your own social circle – you know where to find us.

We’ve embedded the Slideshare below, but click through to and BuzzSumo for more information and tips.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.
Noah Kagan’s
via @noahkagan



Facebook Reach Calculator Says… Go with CoPromote

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Everyone’s upset about Facebook’s decreasing organic reach for pages. The good folks at Shift Communications have done something constructive about it: they created a calculator so that people could estimate the cost of reaching their own audience.

You can find the calculator here:

Using ourselves as examples, here’s what CoPromote could expect to spend in order to reach our own fans on Facebook, using Shift’s calculator.

CoPromote FB Friends, followers, fans: 26,513
Promoted Posts per day: 3

With 26513 Likes, your Facebook budget to have 3 post(s) by your page seen by 100% of your current Likes is $397.70 per day.

Plan to spend $103402.00 for the remainder of 2014 on Facebook Promoted Posts at 3 per day if you want all of your current Likes to see your Promoted Posts.

Almost $400 to reach our own followers, with little chance or reaching new people or extending our network.

Fortunately, on CoPromote, you can reach new people with every post – for free. And, if you decide to pay or subscribe, you can definitely reach more new people through us for less.

Best of all, CoPromote is 100% opt-in, so everything that is being shared through us has been reviewed and endorsed by the people sharing it.

Plus, you can add them to your CoPromote network, which means they are almost 100% more likely to share your posts again next time they see them.

Give it a try, and let us know: How much would it cost you to reach your own people on Facebook? Then join us and a community of content creators dedicated to sharing each other’s posts and reaching new people.

CoPromote Launches “My Network”: Share to Boost Your Posts, Reach More People

Great news, CoPromote members – we’ve launched another feature you requested: My Network.

Why is this great news? Two reasons:

  • Every time you share someone’s posts, they’re added to your network, boosting your promotions reach.
  • CoPromote members who share your post once are 97% more likely to support you again.

To see your network, log in and go to your pending requests queue and click on the View My Network button.

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To grow your network, simply share fellow CoPromoter’s posts. The bigger your network, the more people your posts can reach.

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CoPromote Partners with George Michael


CoPromote originally created to help musicians promote each other on the social web, and even though we’ve expanded our platform to other industries, we still have a soft spot for musicians.

So, we are very happy to announce that we have partnered with George Michael’s management team to help promote his Symphonica album.

Symphonica recently debuted at #1 on the charts, making it his seventh solo #1 and the first time one of Michael’s solo albums has hit that spot in over ten years.

As part of their campaign, they have created a mosaic where fans can tag their names to be entered into a contest to win a copy of the Symphonica lyric book. They’ve also launched an app, for both Android and iOs. And they’re giving away rare, autographed print.

Be on the lookout for promotion requests from George Michael. The more you share, the more you grow your network and boost your own reach.

Independent Content Creators, Rejoice! Millennials Trust You 50% More Than Professionals

According to a recent post on, Millennials (that coveted group of tech-savvy teens and early-30-somethings), trust content generated by their peers 50% more than they trust content created by professionals. They also claim it is 35% more memorable.

This is great news for CoPromote members, most of whom are independent content creators–musicians, bloggers, artisans, and small businesses. Combined with the fact that people join CoPromote with the intent of sharing each other’s posts, the additional trust factor boosts the likelihood that your content will be shared and reach new people.

Check the chart below for some more interesting data. When you’re ready to join a community that will trust your content, share it often, and help boost your visibility on the social web, we’ll be happy to help get you started.