How to Make Facebook’s Algorithm Work for Your Brand: Post Links!

An optimistic study points to a bright spot in Facebook’s ever-shifting newsfeed algorithm.

According to an article by ShopIgniter, one way to make your posts stand out is to include links. Media-rich posts still seem to do well, but for those cases when you don’t have media to attach, it’s encouraging to know that adding a link can boost the presence of your posts.

Fortunately for CoPromote members, sharing links is what we’re all about! Any traction our members may lose in the ongoing adjustments, they can make up for it by being connected to a network with thousands of similar people eager to share their posts for them. As reaching your own social circle becomes more difficult, being able to reach beyond your circle becomes increasingly valuable.

Below is an excerpt from the article in Business Insider. Click through for more details.

ShopIgniter looked at posts made by 15 major brands in the two weeks before and after this later tweak, and found that while reach for text status updates dropped a staggering 65%, reach for photos and videos posted stayed about the same, and reach for link posts actually jumped 30%.”

Read more: http://www.businessinsider.com/facebook-rewards-brands-who-post-links-2014-3#ixzz2wGCHGPk5