Youtube Tips: Cross-Promotion & Collaboration

If any network can speak to the power of cross-promotion and collaboration, it’s Youtube. The network is home to thousands of content creators who manage to become internet personalities with little more than a webcam and a dream.

So, how does Youtube recommend you grow your audience without a massive marketing budget at your disposal? Cross-promote and collaborate, two ideas that are at the core of what CoPromote does – and the main reason we rebranded from Headliner.fm to CoPromote.com.

A couple of bullet points worth highlighting:

  • Identify similar or relevant channels and invest in these relationships
  • When thinking about who your next collaboration partner should be, keep your audience top of mind: who and what would they like to see? 

Click through for additional advice on how to make the most of Youtube specifically; then consider how you can apply these co-promotion techniques to your own videos, your brand, and your campaigns on CoPromote.

Cross-Promotion & Collaboration

Strategy

Work with other creators and cross-promote content between channels.

Why it Works

Collaborating with and promoting other creators in the community can be one of the most powerful ways to reach new audiences. Other YouTube creators are a critical part of your community on YouTube.

How to Do it

Create a strategy to cross-promote your content to relevant audiences. Find and reach out to channels with similar audiences for collaborations.