Monthly Archives: February 2014

Youtube Tips: Cross-Promotion & Collaboration

If any network can speak to the power of cross-promotion and collaboration, it’s Youtube. The network is home to thousands of content creators who manage to become internet personalities with little more than a webcam and a dream.

So, how does Youtube recommend you grow your audience without a massive marketing budget at your disposal? Cross-promote and collaborate, two ideas that are at the core of what CoPromote does – and the main reason we rebranded from to

A couple of bullet points worth highlighting:

  • Identify similar or relevant channels and invest in these relationships
  • When thinking about who your next collaboration partner should be, keep your audience top of mind: who and what would they like to see? 

Click through for additional advice on how to make the most of Youtube specifically; then consider how you can apply these co-promotion techniques to your own videos, your brand, and your campaigns on CoPromote.

Cross-Promotion & Collaboration


Work with other creators and cross-promote content between channels.

Why it Works

Collaborating with and promoting other creators in the community can be one of the most powerful ways to reach new audiences. Other YouTube creators are a critical part of your community on YouTube.

How to Do it

Create a strategy to cross-promote your content to relevant audiences. Find and reach out to channels with similar audiences for collaborations.

What Makes Content Go Viral? The New Yorker Offers Six Tips

The New Yorker recently published an article that attempts to answer the social web’s million dollar question:

“What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?”

This being the New Yorker, references to Aristotle were made. Classics aside, they identified three basic triggers:

“Ethics, emotion, logic—it’s credible and worthy, it appeals to me, it makes sense. If you look at the last few links you shared on your Facebook page or Twitter stream, or the last article you e-mailed or recommended to a friend, chances are good that they’ll fit into those categories.”

Among the tips they offer:

“First, he told me, you need to create social currency—something that makes people feel that they’re not only smart but in the know.” 

Here’s the link:

As you read through the article, keep the following questions in mind:

  • How can you apply these ideas to your own content sharing in general, and specifically to the posts you share through CoPromote?
  • Is the copy in your messages compelling and to the point?
  • Do people know what they’re clicking on?
  • Will sharing it add value to their social presence?

We have noticed that some of the messages that perform best on CoPromote’s platform are well written, compelling, give members a clear sense of what they are sharing, and sharing it adds value to their news feeds and social presence.

What has been your experience with successfully sharing viral content? Let us know!



Headliner is now CoPromote


Headliner has changed its name.

Why? To better express our focus: helping content creators of all kinds reach new people by exchanging social posts.

Our platform will work the same way: we match you, you choose what to share.

Thanks again for all your support!

– The CoPromote Team