Facebook announced Tuesday that they are adding two new changes to their newsfeed algorithm.
Via AllFacebook: “Story Bumping”, which allows engaging posts you haven’t seen to be bumped up to the top of News Feed later in the day, and “Last Actor”, which takes into account the last 50 engagements a user has performed, and gives those users a slight bump up in News Feed ranking.”
Based on test results. these changes will help make users’ content more visible. On their blog, Facebook explains: “With so many stories, there is a good chance people would miss something they wanted to see if we displayed a continuous, unranked stream of information. Our ranking isn’t perfect, but in our tests, when we stop ranking and instead show posts in chronological order, the number of stories people read and the likes and comments they make decrease.”
This is good news for Headliner members. Whenever someone recommends you, we provide a direct link to the post so you can engage new audiences directly. With “Story Bumping” and “Last Actor”, there is a better chance for your recommendations to be “refreshed” in the newsfeed when someone (including you) engages with the post.
We are looking forward to seeing how this improves engagement levels and we’ll be keeping you posted. Meantime, let us know how these changes are working out for you.