Monthly Archives: August 2013

CoPromote Subscription and Karma Cash Rates

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Today CoPromote launches a new Max plan and updates subscription rates for new members. The Max plan is a version of our managed services that provides more support to members, including help with campaign concepts, copywriting, reporting, and optimization.

For existing subscribers, rate plans won’t change, rates will be “grandfathered” until the subscription is cancelled; after that, new rates will apply.

Anyone wishing to use CoPromote at no cost is welcome to do so. We’re happy to have everyone in the mix.

When you do subscribe, here’s what you get:


  • 200,000 in Karma Cash every month your subscription successfully renews
  • More detailed analytics
  • Better placement in request queues
  • Multiple concurrent promotions


  • 500,000 in Karma Cash every month your subscription successfully renews
  • More detailed analytics
  • Better placement in request queues
  • Multiple concurrent promotions


  • 1,500,000  in Karma Cash every month your subscription successfully renews
  • More detailed analytics
  • Better placement in request queues
  • Message Creation:  We help you with your campaign strategy and copywriting
  • Audience Curation: We help you target the best audiences
  • Weekly reporting: We report performance to you every week

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If you don’t need a subscription but could use an extra boost now and then, you can buy Karma Cash à la carte.

  • $10: 20,000 KC
  • $50: 110,000 KC (10% bonus)
  • $100: 240,000 KC (20% bonus)

However you decide to use CoPromote to market your content, we can help you reach new audiences beyond your social circle with every post through compatible creators. Please feel free to reach out and we’ll be happy to review the possibilities with you.

How Headliner Facilitates Social Marketing’s Top Goal: Engagements

One of the biggest questions around marketing on social media is return on investment (ROI). Over the years, as social media marketing became the norm, the definition has shifted. According to a post in eMarketer recently, the top goal for social marketing at the moment is Consumer Engagement (tied with Brand Lift), followed by Influencing Consumer Behavior, Positive Statements, and then Increased Sales.

At Headliner, we have always believed that engagement makes all the difference. Every time someone shares your message in their status update, Headliner provides you a direct link to the post. Some of the most successful members of the Headliner community are those who take advantage of that link and make the time to follow up and engage the new audiences they are introduced to through our community. If you haven’t been following up on your Headliner recommendations, give a try – you might make some new friends in the process.

Via: eMarketer:

“In 2011, increasing sales was the No. 1 goal of social media marketing, embraced by 100% of respondents. In 2012, it dropped below 50%, as marketers reassessed their priorities. This year, they seem to be reaching equilibrium, as increasing sales was cited as a leading goal by 58%.”



How Facebook’s “Story Bumping” and “Last Actor” Can Help Refresh Your Headliner Posts

Facebook announced Tuesday that they are adding two new changes to their newsfeed algorithm.

Via AllFacebook: “Story Bumping”, which allows engaging posts you haven’t seen to be bumped up to the top of News Feed later in the day, and “Last Actor”, which takes into account the last 50 engagements a user has performed, and gives those users a slight bump up in News Feed ranking.”

Based on test results. these changes will help make users’ content more visible. On their blog, Facebook explains: “With so many stories, there is a good chance people would miss something they wanted to see if we displayed a continuous, unranked stream of information. Our ranking isn’t perfect, but in our tests, when we stop ranking and instead show posts in chronological order, the number of stories people read and the likes and comments they make decrease.”

This is good news for Headliner members.  Whenever someone recommends you, we provide a direct link to the post so you can engage new audiences directly. With “Story Bumping” and “Last Actor”, there is a better chance for your recommendations to be “refreshed” in the newsfeed when someone (including you) engages with the post.

We are looking forward to seeing how this improves engagement levels and we’ll be keeping you posted. Meantime, let us know how these changes are working out for you.

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