Monthly Archives: April 2013

Youtube Says: Cross Promote

 

Youtube recently released an updated version of their Creator Playbook, aimed at Musicians. Both manuals are full of handy advice on how to make the most of your Youtube channel.

One section that caught our attention was Community building tips, wherein they recommend Cross Promotion, which is at the core of Headliner’s mission.

Curation
• Use the channel’s activity feed to promote relevant content from other artists.

Social media
• Leverage your social media channels— Google+, Facebook, and Twitter—to promote, follow, and Like other channels.

Follow the links below to download the PDFs.

Screen Shot 2013-04-26 at 4-28-06 PM-png

CrossPromo Youtube

Sources

YouTube Playbook Guide: Music

http://services.google.com/fh/files/misc/music_playbook_guide.pdf

Creator Playbook

https://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/playbook/media/pdfs/playbook.pdf

More: https://www.youtube.com/yt/playbook/index.html

 

 

A Look at Facebook Home for Android

Facebook announced today that it is releasing Home, a new skin for Android phones that places Facebook front and center on Android phones. Below are some highlights of features which should begin rolling out on new handsets on April 12th, and some charts explaining the benefits to Facebok. Follow the links for more info.

Facebook Home’s Four Most Promising Advantages Over Stock Android

Facebook Home’s Four Most Promising Advantages Over Stock Android

Take a visual tour of ‘Home’: Facebook’s pretty invasion of Android

It basically overlays FB updates on top of photos. It's also where you'll receive your notifications, which stack in order of importance:
Front and center is a new kind of display Facebook calls Cover Feed.

Facebook also announced a phone called the HTC First. It comes preloaded with Home, and has a 4.3-inch screen, 4G LTE, and is available on AT&T. It’ll cost $99.

How to Use Cover Feed on Facebook Home [via: http://www.theverge.com/2013/4/4/4183172/facebook-home-android]


The Facebook phone strategy explained

Facebook Home’s killer app: Big, pretty advertisements

While Facebook is being uncharacteristically candid with its responses so far, it’s tough to see how it couldn’t be. Facebook is set to suck up 30 percent of mobile ad dollars this year, so obviously, advertising will be a core part of its plans with Home.

Sources:

http://qz.com/70955/the-facebook-phone-strategy-explained/

http://theweek.com/article/index/242348/take-a-visual-tour-of-home-facebooks-pretty-invasion-of-android

http://techcrunch.com/2013/04/04/facebook-homes-four-most-promising-advantages-over-stock-android/

http://venturebeat.com/2013/04/04/facebook-home-advertisements/