Twitter Stats for 2012

MediaBistro’s All Twitter blog recently pulled some stats from a report on social media published in Huffington Post by Brian Honigman.

Among some of the more interesting bits of data is this one:

  • 56% of customer tweets to companies are being ignored. (sources: AllTwitter)

One of the things we always remind Headliner users to do is follow up and engage once you’ve made contact with a new audience. This is how you convert them to your own followers, not by ignoring them. As much as some people would have you believe that social media can be automated, the best results are often achieved by those who take the time and energy to listen and respond, not just broadcast. If you’re going to demand people’s attention, you better make it worth their while, or they will take their eyeballs elsewhere, as their is no shortage of distractions on the internet.

 Other interesting stats:

Check out the rest of the stats at All Twitter here.

You can find the full Huffington Post report on Social Media Stats for 2012 here.