Monthly Archives: December 2012

Happy Holidays!

Hi everyone,

Thanks for being part of the Headliner community. It has been our pleasure working with you. Here’s to a new year and a fresh start.

All the best to you and yours,

The Headliner team

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TouchTunes 2012 Year End Charts

Via thestrutny:

Infographic: What music do people listen to in bars?

TouchTunes, aka those Jukeboxes in bars that let you play pretty much any song you want tracked what people played the most in 2012. Not surprisingly, they found people LOVE listening to country music when they are drinking at a bar. They found some other interesting facts like what were the most popular songs on Election Day, St. Patrick’s Day and Valentines Day. See more here

 

Social Media’s Impact on Digital Music Sales

Via ReadWriteWeb:  “according to data from Next Big Sound. For 38% of musicians, Facebook views had a significant effect on album sales, a stronger impact than traditional radio plays had. VevoYouTube and SoundCloud all ranked highly as well.”

No surprise that artist websites come first, but it’s interesting to note that Wikipedia ranks 4th, just below Facebook and Radio. “The Future Of Music Is… Wikipedia??” Who would have thunk it?

Read the full article here: http://readwrite.com/2012/12/06/social-media-drives-album-sales

Twitter Stats for 2012

MediaBistro’s All Twitter blog recently pulled some stats from a report on social media published in Huffington Post by Brian Honigman.

Among some of the more interesting bits of data is this one:

  • 56% of customer tweets to companies are being ignored. (sources: AllTwitter)

One of the things we always remind Headliner users to do is follow up and engage once you’ve made contact with a new audience. This is how you convert them to your own followers, not by ignoring them. As much as some people would have you believe that social media can be automated, the best results are often achieved by those who take the time and energy to listen and respond, not just broadcast. If you’re going to demand people’s attention, you better make it worth their while, or they will take their eyeballs elsewhere, as their is no shortage of distractions on the internet.

 Other interesting stats:

Check out the rest of the stats at All Twitter here.

You can find the full Huffington Post report on Social Media Stats for 2012 here.