Headliner CEO Mike More recently contributed to a piece on How (and Why) Musicians Are Using Twitter for Read Write Web. Check it out below and consider some of his points as you manage your band’s social marketing strategy.
“Asking Twitter followers to buy one’s latest album is probably not a good approach, warns More. “That doesn’t provide any value for your fans. It’s a demand.” Instead, the experts recommend having conversations with fans, soliciting their feedback when appropriate and doing things like host group interviews via Twitter. When the opportunity arises for fans to enter their credit card information, those that want to will do it.”
More at Read Write Web.
Good news, Headliner family: We’ve made it easier for you to sign on to your Headliner account using your Facebook and Twitter IDs.
If you have more than one Facebook page connected to Headliner, you will need to chose which one you wish to update.
Check out the screen shots and let us know if you have any questions. As always, we rely on your feedback to help us make things better.
Good news, Headliner members.
In order to make the promotion creation process easier, we’ve integrated the URL shortener with the message creation box. Now, instead of writing your promotional message in one box and using a separate box to manually shorten your link, all you have to do is include your link with the rest of the message and we will shorten it for you!
We will still track the performance of the link as always. But we sincerely hope that this will make it easier and faster for you to create promotions. If you want to be sure the link is correct, simply copy and paste it into a new tab or window in your browser. If you’re not happy with your message or want to use a different link, you can edit your message before you click “Start Promotion.”
Feel free to reach out with comments and questions. We’ll be happy to help.
Headliner CEO Mike More recently wrote a guest blog post for Venture Beat on why Facebook’s new Timeline for brands is a good thing. While the change means many apps while have to adjust their business models, Mike thinks the end result will be more fan engagement, which is ultimately a good thing for everyone involved.
Read the full article here: