Monthly Archives: March 2012

Best & Most Performing Promos

Headliner’s New My Promotions Screen

Say “Hello” to the new My Promotions screen! Using your feedback, we’ve made easier to track the performance of your Headliner promotions. The goal is to help you identify what is working best so you can optimize your mix of message and targets for reaching new fans. Thanks again for all of your input via live chat, email, and on our social networks. We always keep your ideas and suggestions in mind, so keep them coming!

Summary Tab
Monitor the Reach, Recommendations and Engagements for your live promotions with a quick glance at this chart.  As before, clicking on a point of the chart will display additional analytics for that promotion.
Each row represents basic stats: time left for others to accept, percentage of the promotion that has been posted to profiles so far, how many recommendations, reach and engagement.  Click “Analytics” for additional information.

All Promotions Tab
Here you can sort all of your promotions by Best Performing, Most Recommended, Most Reached, Most Engaged and Most Recent. Depending on your goal, you can use this information to create more effective promotion messages!
How do you determine Best Performing?
We use an algorithm that accounts for three things: 1)  Your Acceptance Rate (impressions vs. acceptances); 2) Reach (total shares); and 3) Engagement Rate (clicks, likes, shares, etc.).
How do you rate Best Performing Promotions?
Each promotion is rated with 1-5 stars, 5 being the best.  The average performing promotion on Headliner is 3 stars. The rating system will help you understand how each promotion is doing, and how you compare with other Headliner users overall.

Promotion Details
Keep track of the criteria you selected when you set up your promotion, for example: targeted genres, additional artists, specific networks, dates selected, etc. Keep this information in mind, as they can help you determine how many Band Bucks you are potentially spending.
Where is the Artist Status Chart?
In the Promotion Status box, click on the blue View All link to see their status.
Where is the Withdrawing Link?
At the bottom of Promotion Details you will find a large red button. Click on that to stop the promotion.
That’s all for now! As always, if you have any questions or suggestions contact us.
Read Write Web

Headliner CEO Mike More on: How (and Why) Musicians Are Using Twitter

Headliner CEO Mike More recently contributed to a piece on How (and Why) Musicians Are Using Twitter for Read Write Web. Check it out below and consider some of his points as you manage your band’s social marketing strategy.

“Asking Twitter followers to buy one’s latest album is probably not a good approach, warns More. “That doesn’t provide any value for your fans. It’s a demand.” Instead, the experts recommend having conversations with fans, soliciting their feedback when appropriate and doing things like host group interviews via Twitter. When the opportunity arises for fans to enter their credit card information, those that want to will do it.”

More at Read Write Web.

Headliner’s New Automatic Link Shortener is Live!

Good news, Headliner members.

In order to make the promotion creation process easier, we’ve integrated the URL shortener with the message creation box. Now, instead of writing your promotional message in one box and using a separate box to manually shorten your link, all you have to do is include your link with the rest of the message and we will shorten it for you!

We will still track the performance of the link as always. But we sincerely hope that this will make it easier and faster for you to create promotions.  If you want to be sure the link is correct, simply copy and paste it into a new tab or window in your browser.  If you’re not happy with your message or want to use a different link, you can edit your message before you click “Start Promotion.”

Feel free to reach out with comments and questions. We’ll be happy to help.

New Message Box with Integrated URL Shortener CEO Mike More in VentureBeat: Facebook’s Timeline is a Good Thing

Headliner CEO Mike More recently wrote a guest blog post for Venture Beat on why Facebook’s new Timeline for brands is a good thing. While the change means many apps while have to adjust their business models, Mike thinks the end result will be more fan engagement, which is ultimately a good thing for everyone involved.

Read the full article here:

Why marketers should embrace Facebook’s new Timeline for brands