Headliner of the Day: Endway

Endway

Boston based band ENDWAY is composed of Kevin McHugh (Guitar, Vocals), Dennis Walsh (Bass, Vocals), Andrea Belfiore (Drums), Morgan Dorr (Lead Vocals, Guitar) and Brian Lempert (Keys, Vocals). The band has four albums; “Endway” 2005, “Action” 2008, “Running Man” 2009 and “Colors” which was finished in the fall of 2010 and digitally released by Tainted Blue in the first quarter of 2011.

After the band’s inception in 2004 the guys were nearly homeless. NowENDWAY has been featured on five different MTV shows including The Real World, Road Rules, and The Hills and has played performances from historic Fenway Park to The House of Blues to SXSW. Of ENDWAY, CBS Boston writes “pulling for comparison to Maroon 5, INXS and The Police, this band creates a truly original sound that is bound for your music collection.  Every appearance they make seems to be magical.”

Endway have clearly hit on a winning combination of indie rock and radio-ready pop. The band recently used Headliner to promote their latest album, Colors through a video premiere and trivia contest.

Fans were invited like the band on Facebook, watch a new video and submit their answers to trivia questions that were sent out as Headliner promotions. Artists were very supportive of the idea and Endway managed to reach thousands of fans, many of whom signed up for their email newsletter and a chance to win Colors ahead of its release date. Their campaign help them reach well over 3 million new fans through more than 300 bands that cross-promoted them through Headliner recommendations.

If you don’t know Endway, check out the links below and get to know them.

http://endway.com/news

http://www.facebook.com/Endway

http://twitter.com/#!/endway

http://www.myspace.com/endway

http://www.youtube.com/endwaymusic