A new study posted today by our friends and Goldman Sachs concludes that recommendations are a stronger driver of sales than social media alone. 27% for recommendations vs 5% for social media alone. Search engines, and recommendation engines have a much greater influence.
Please see the chart below:
This study shows something we see all the time at Headliner: recommendations are more powerful than posting info directly to your Facebook or Twitter pages. Having other bands recommending your music to their fans is best way to get the word out about your music.