Every artists on the social web aspires to increase their fan base, but what does having millions of followers mean exactly? A lot less than you probably think. According to a recent study conducted by Robin Davey of GrowVision only 10% of your fans on Facebook will even SEE your status updates. Less than one percent of your fans will Like a status update you post. So what does that mean for bands? It takes a lot to move the needle. Set realistic expectations in terms of how many of your fans will click on one of your status updates and look to consistently reach as many new as you can by using applications like Headliner.fm.