Words by Mike More and Nick
Would you pay fans to show up at your gig? That is what buying “fans” is like. Poke around the web and you’ll find black market companies selling the following: Facebook likes, Twitter followers and You Tube plays. Such companies claim that they can boost your following, but they are simply using bots to artificially inflate your numbers. This practice violates the Terms of Service of every social network and works against your success as a musician.
Below are the Top 8 reasons NOT to buy fans:
1) Fake fans won’t help you get a record deal. Labels are wise to the ways of scammers. If your band does not have an organic buzz, all of the imaginary Myspace “fans” in the world won’t make a difference.
2) Bots are illegal. The use of bots is in violation of the Facebook, Twitter and YouTube Terms of Service and wrecks these platforms for the real music fans, the ones you want to reach.
3) It’s fake, dude. If it was worth anything to have fake fans, Facebook, Twitter and YouTube would sell them directly. If it was an effective marketing tool, national brands would use their money to buy bots and instantly inflate their fan pages. They don’t, because it isn’t.
4) People who sell you fake fans don’t respect you. Companies that sell fake fans and followers are taking advantage of your ambition and cynically offering you something that’s useless. Don’t enrich people who do not respect you.
5) Fake fans buy nothing. Even your real fans don’t ALWAYS buy music or tickets to your shows, but fake fans? Make sure your marketing efforts are real or you are wasting time, effort and money.
6) Fake fans are friendless. If you make great music, your real fans will pass the news along to their friends. Fake fans can’t tell anyone anything.
7) Fake fans fool nobody. It is easy for a discerning eye to pick up on subtle clues that indicate an artist has used bots to boost their fan count. Don’t fool yourself into thinking no one can tell. They can.
8) Real fans come through for you. Fake numbers on a page do not support you and your music. Facebook, Twitter and YouTube are awesome when you reach and engage real music fans authentically. A bot can’t give you feedback, compliments, money, loyalty or love.
If you can name one band who bought fake fans and got anything, and I mean anything, from them please drop me a line I would like to know