Last week in LA Headliner participated in the New Music Seminar http://www.newmusicseminar.com/ a list of the other speakers and participates can be found here: http://www.newmusicseminar.com/blog/event-details/players/ I wanted to post up a recap for bands and artists who did not make it out.
Overall NMS was very well orchestrated and has its heart in the right place. The main themes of this years NMS were about the current state of the music industry as well as where it is heading, our as they call it (the evolution: revolution of the music industry) all from a bands or artists perspective.
Some of the keynotes I felt where standouts were from Nimbit who presented newly updated features to their platform, Bandzoogle’s who also presented newly updated features and TopSpin’s new open to all platform. All of these companies are best of breed and what they do so it was a great to hear each CEO and founder speak about their business.
Each presenter spoke about the importance of social media and fan engagement. What was interesting to me is that all of them presented some form of the same type conversion funnel. I have added a picture below from Ian Rogers presentation of Topspin because I think it is a great example of how bands and mangers should think about building their fan base using social media.
Topspin’s Conversion Funnel
Ian made several other great points regarding how bands should think about their fans.You can check out the full monty here: http://www.topspinmedia.com/2011/02/getting-practical-a-step-by-step-guide-to-building-an-online-marketing-
Headliner presented as well. I will post up my presentation shortly.
I agree with all of these companies about the process of converting new fans to engaged fans and then to paying fans as well as what the funnel looks like.
I also realized as I sat there and listened that Headliner can help all of these services and many more by increasing the amount of awareness at the top portion of the funnel .You can see from the above conversion funnel an increase in awareness will mean an increase in connections and finally an increase in conversions.
Below see a pic of how Headliner can be used to drive conversions on various different direct-to-fan platforms
In the next few months we look forward to working with many of these companies more closely to help artists get the most out of these platforms as well as make building their fan base awesome.
Sorely missing from the NMS were:
1) Soundcloud (who we love)!!!!
2) Indaba ( who we also love)
3) Fanbridge ( who are awesome)
4) Pledge Music (not available in the US)
Hope to see you guys at the next NMS.