Every week we spotlight bands and artists who have had success using Headliner.fm in the past seven days. Here are your Headliners of the Week.
Last week, at the New Music Seminar our CEO, Mike More, gave a presentation about our site, and what makes it awesome. You can see the whole thing here. Below is a summary of the presentation and some of the slides.
Music has gone digital. Technological advances have made it radically less expensive for musicians to create awesome sounding albums with a lap top running pro tools and digitally distribute their music globally with a click of a mouse thanks to sites like TuneCore, CD Baby, and Itunes. However, when it comes to reaching new fans bands have few options that make any sense. The options that can provide scale and reach to millions of new fans are very expensive and the viral options, although good in the quality of fans you can reach, are slow and do not provide scale. So what’s a band to do? We created Headliner to help bands fill this void.
Bands have few very options for driving conversions at scale and reaching a broad new audiences for their music. Bands can buy Google or Facebook ads, but those options are very expensive and are inefficient at driving enough awareness to move the needle for them. Headliner offers a new way for bands to drive conversions. On Headliner the driver for awareness is your social capital (your current fans.) Headliner.fm helps bands build relationships with new bands by harnessing the power of the social web enabling bands and artists to reach millions of new fans in an authentic way at a very low cost. Headliner helps bands drive the top part of the above conversion funnel without spending lots of cash.
Headliner.fm helps bands build their band to band social graph. The band to band social graph is what powers Headliner and makes it work so well. It’s a simple idea and provides bands a way to reach a large number of new fans in an authentic way. It’s much faster then the current viral promotions where you ask your fans to share with their friends.
Reaching fans on a large scale via cross promotion is not a new idea. In fact it works great both online and off line. But in the past it has been a marketing tactic mostly open to larger bands with very close relationships both musical and economically. You might says it was a closed door type of deal. There was no market to make this type of cross-promotion easy, simple and open to all.
Headliner takes the power of cross promotion on Facebook, Twitter, MySpace and the social web and makes it open to everyone, everywhere , anytime.
And it works
These are just a few of the slides from the presentation. If you would like to check out the rest of the presentation you can find it here.
Last week in LA Headliner participated in the New Music Seminar http://www.newmusicseminar.com/ a list of the other speakers and participates can be found here: http://www.newmusicseminar.com/blog/event-details/players/ I wanted to post up a recap for bands and artists who did not make it out.
Overall NMS was very well orchestrated and has its heart in the right place. The main themes of this years NMS were about the current state of the music industry as well as where it is heading, our as they call it (the evolution: revolution of the music industry) all from a bands or artists perspective.
Some of the keynotes I felt where standouts were from Nimbit who presented newly updated features to their platform, Bandzoogle’s who also presented newly updated features and TopSpin’s new open to all platform. All of these companies are best of breed and what they do so it was a great to hear each CEO and founder speak about their business.
Each presenter spoke about the importance of social media and fan engagement. What was interesting to me is that all of them presented some form of the same type conversion funnel. I have added a picture below from Ian Rogers presentation of Topspin because I think it is a great example of how bands and mangers should think about building their fan base using social media.
Topspin’s Conversion Funnel
Ian made several other great points regarding how bands should think about their fans.You can check out the full monty here: http://www.topspinmedia.com/2011/02/getting-practical-a-step-by-step-guide-to-building-an-online-marketing-
Headliner presented as well. I will post up my presentation shortly.
I agree with all of these companies about the process of converting new fans to engaged fans and then to paying fans as well as what the funnel looks like.
I also realized as I sat there and listened that Headliner can help all of these services and many more by increasing the amount of awareness at the top portion of the funnel .You can see from the above conversion funnel an increase in awareness will mean an increase in connections and finally an increase in conversions.
Below see a pic of how Headliner can be used to drive conversions on various different direct-to-fan platforms
In the next few months we look forward to working with many of these companies more closely to help artists get the most out of these platforms as well as make building their fan base awesome.
Sorely missing from the NMS were:
1) Soundcloud (who we love)!!!!
2) Indaba ( who we also love)
3) Fanbridge ( who are awesome)
4) Pledge Music (not available in the US)
Hope to see you guys at the next NMS.
The new update to the My Promotions tab makes it easier than ever to see how your promotions stack up against each other. Want to know which promotion got the most reach or the most acceptances? Now, you can view all of that data in the My Promotions section. You can filter by reach and acceptances or, if you are a Pro user, clicks, retweets and likes. Comparing promotions helps you make smarter choices when you plan future promotions. Now, it is easier than ever to identify promotions that work, which means it is easier to rerun effective promotions and reach more fans.
Every week we spotlight artists who have success using Headliner.fm in the past 7 days. Here are this week’s Top Headliners: