Monthly Archives: January 2011

New Headliner.fm Hype Reel!

We made a new trailer/hype reel about Headliner.fm. Thanks to Sam Sapin for putting it together for us. Check it out and let us know what you think!

Top Headliners of the Week

Every week we spotlight artists who have had success using Headliner.fm in the previous 7 days. Here are your Headliners of the Week!

Music Fans are Getting Social

The process of reaching fans online is rapidly transforming. More music fans than ever participate in the real-time web, but how important is the real-time web in comparison to the static web? On Tuesday, social media consultancy Trendstream released a report that confirms what prescient observers already knew: online participation is shifting from the static web towards microblogging and social networks at a torrid pace.

Trendstream’s report contains a few illuminating statistics. While blog writing and forum participation declined 4% and 11% respectively, between 2009-2010, use of social networks and microblogs both increased 20%.  The study also touched upon the importance of social networks in shaping consumer behaviors. Study participants ranked social network contacts as the media source they trusted most, and even in the surveyed markets where social networks were LEAST popular over 50% of consumers had participated in social sharing within the last month.

Everyday more music fans are using the social web. Fans are more likely to respond to recommendations in the social stream than they are to advertisements in traditional media or editorial opinions expressed on blogs and websites. The consumption music is being decentralized and power is coming back to the artists. Social networks are increasingly important for bands and harnessing the power of the social web is more achievable than ever. Trendstream’s survey underscores how necessary it is to have a strong social network presence in 2011.

Check out the report here.

Headliner.fm Tips: Writing an Effective Promotion Message

Several factors influence whether promotions on Headliner.fm get accepted: Is your music something the band you are asking to promote is interested in? Does the band you’re asking accept lots of promotions or only a few? Is your message not just in readable English but interesting enough to send out to their fans?

Success on Headliner.fm depends on identifying bands who’ll accept your messages and sending them messages they’ll accept. Your ability to construct a great message is crucial to reaching new fans on Headliner.fm. So what constitutes a great message? Follow these tips to make friends and influence people:

  • Write your promotion messages in the third person: On Headliner.fm you are asking artists to send promotion messages to their fans. Fans will see the promotions as status updates from the band that accepts your message, rather than as coming from you. Instead of writing messages like “check me out on myspace” (which is incredibly confusing when it comes from someone else), write a message like: “Our friends (name of your band) just put a new song up on myspace. Check it out.”
  • Use @/ Retweet in promotions on Twitter: The retweet function creates a buffer between your acceptor and the tweet. They are relaying it to their audience, but it is obvious to their audience that the message was not written by them. This subtle distancing increases the chance that your promotion/ retweets will be be accepted. The @ function puts your twitter handle right into promotions encouraging Twitter users to visit your Twitter account and follow you.
  • Match the writing style of your messages to the writing style of your potential promoters. If the band has an Elizabethan air to their status updates, don’t send:: “ur gonna lik dis track.” Use logic, and make sure the messages you send fit the style of the artists promoting you.
  • If all else fails, try the suggested messages Headliner.fm provides. Five messages are located in the left side of the “create a promotion” tab.

Learning what works is a process that can’t be covered in one blog post. Try these tips, and I’ll be back with more

Top Headliners of the Week

Every week we spotlight artists who have had success using Headliner.fm in the past 7 days. Here are the Top Headliners of the week.