Earlier this year, Headliner.fm partnered with fun. and Nettwerk to promote fun.’s video for “Walking the Dog” off of their album “Aim and Ignite.” Nettwerk posted a brief release about the campaign on their press blog, nettskinny. Here is an excerpt:
“Over a six-week period and with a subscription cost of under $300.00, Headliner.fm helped Nettwerk and fun. reach 3.6 million new targeted music fans and generated over 6,171 clicks on the “Walking The Dog” video on YouTube by creating custom promotional messages and servicing those messages to thousands of pop and rock artists in the Headliner.fm database. Those artists then shared the messages with their fans via status updates on Twitter, Facebook and MySpace. Not only was fun.’s new music video exposed to millions of new fans, but it also gained numerous fan engagements in the form of clicks, re-tweets and comments.
Headliner.fm is an online service where bands reach new fans by trading recommendations. From nationally touring major label acts like Weezer and Akon to indie musicians grinding in local venues, bands of every conceivable genre are using Headliner.fm. Since its launch in February of 2010, over 27,000 bands and artists with a combined reach over 105,000,000 fans have registered for the site.
“Headliner’s service is unique,” explains Headliner’s CEO Mike More. “Many sites offer bands opportunities to upload their music, sell directly to fans, and communicate with their current fans, but only Headliner offers bands the ability to reach the fans of thousands of other bands in real-time on Facebook, Twitter and MySpace for free or low cost.”
You can check out the full post here.