Breaking a new artist with a music video is tough. Hundreds of new videos pop up daily and it’s hard to stand out amongst the clutter of well shot multimedia. Despite the competitive landscape, S. Curve and artist Andy Grammer are hoping that their innovative new clip will find a place in the hearts and ears of the online music fans. The music video, which is Grammer’s first, is a “Choose Your Own Adventure” style romp through a hotel. Viewers can seamlessly redirect Grammer with a click on the screen creating scores of unique outcomes. S. Curve and CEO Steve Greenberg always seem to have a creative new trick up their sleeves and this video is a cool way repeated viewings. You can watch the video on Vevo.