How Asher Roth Reached 1.3 Million Fans Using Status Updates

Earlier this year we had the opportunity to work with Asher Roth and his label, Street Records Corporation/ Universal, on a campaign to promote Roth’s new single, G.R.I.N.D. Over the course of 7 promotions, Roth reached over 1.3 million music fans and was promoted by 911 artists and bands. Here’s a brief glimpse into what the campaign looked like promotion by promotion: