Monthly Archives: September 2010

Which Type of Headliner.fm Promotion is Right For You?

When we started Headliner.fm, we only provided one type of promotion. You could search for artists you wanted to promote with and select them. Recently, we’ve added two new types of promotions: Express and Set and Forget. Which type of promotion is right for your next campaign? Read below and find out.

STANDARD PROMOTIONS: The “standard” promotion was the original Headliner.fm promotion type. When you go to the Create a Promotion tab in Headliner.fm, this is the type of promotion you create.

Strengths: Standard Promotions are the most targeted. You can search for bands individually based on their genre, and if you are a Pro user, you can search for bands based on their location.

Weaknesses: Standard Promotions are time consuming because you have to select each band individually. Also, compared to other forms of promotion, Standard Promotions have slightly lower acceptance rates.

Best Use: A Standard Promotion is great for creating promotions with one or two bands you know personally and who are eager to accept your promotion message.

EXPRESS PROMOTIONS: Express Promotions work by finding artists who are likely to enjoy your music and share  your music with their fans. The system sifts through bands based on genre, size, similarities of fan base and our acceptance data.

Strengths: Express promotions are easier to use than standard promotions; they save you time by generating a list of artists to promote with automatically.

Weaknesses: Express Promotions are easier to use than standard promotions, but they are not as targeted. They also lack the reach and acceptance rates of Set and Forget promotions.

SET AND FORGET: Set and Forget sends your promotion request to every artist in a genre you select.  The promotion lasts for thirty days and appears any time an artist has an open promotion slot– guaranteeing a higher acceptance rate.

Strengths: Set and Forget is the easiest way to use promotions on Headliner.fm. They also have the largest reach and the highest acceptance rates.

Weaknesses: Set and Forget promotions are not quite as targeted as Standard Promotions, and (unlike a Standard Promotion) it is not possible to search for artists based on location.

Despite not being quite as targeted as Standard Promotions can be, we have found that Set and Forget generally yields the best results. Set and Forget generates the greatest reach and has the highest acceptance rates. What type of promotion is right for you? That depends on your goals. For most bands, Set and Forget is the most effective.

Maroon 5 Breaks Into Top 5 Albums on iTunes

Congratulations to Maroon 5 whose album Hands All Over debuted at number 5 on the iTunes charts last week. We recently began working with Maroon 5 to promote Hands All Over. The band is no stranger to success and it has been great to help promote the album on Headliner.fm.

Twitter Study On Influence Yields Surprising Results

Twitter celebrities like Shaq, Ashton Kutcher and Justin Bieber have millions of followers. Conventional wisdom would suggest that with millions of followers comes influence on grand scale, but a new study from Northwestern University casts doubts on that theory. The study, carried out by Northwestern professor Alok Choudhary and graduate student Ramanathan Narayanan, postulates that most twitter celebrities have their tweets largely ignored by followers and that celebrity tweeters are most likely to have their opinion listened to when it comes in their field of expertise. I have always believed that, even on social media, people are more influenced by their peers than by celebrities. This study is more proof that a big following doesn’t always equal big influence.

On Headliner, bands and artists with large fan bases don’t always have the promoting power you would expect. It is usually more effective to promote with a group of smaller artists than it is to promote with one or two large artists. Ultimately, Headliner is about reach, but it is also about engagement. Bands with smaller fan bases usually have more engaged fans.

More info and a link to the study here.

Headliner.fm Top 5 Promoters of The Week

This has been an excellent week for promotions. Users are getting the hang of Set and Forget promotions and reaching more music fans than ever. Here are the top 5 promoters of the week.

1) Assassin Reached Over 2.4 Million New Fans
2) Ed Drewett Reached 639,000 New Fans
3) Fun Reached Over 494,000 New Fans
4) Maroon 5 Reached Over 457,000 New Fans
5) DJ Bankrupt Reached Over 295,000 New Fans

How to Track Your Progress on Headliner.fm

A few weeks ago we introduced some new metrics, Rank, New Fans Reached and Connections, to Headliner.fm. Now, we’ve improved our system by letting you track your progress in those metric over the last week. Want to see how far you’ve climbed or fallen in rank over the last seven days? Just look at the small number your current rank. If it is positive you’ve improved your rank. If it is negative your been surpassed by the number of artists the score indicates. We will be continuing to add new charts and features in the coming weeks so keep checking back here.

The New Feature is Highlighted in Red