Whose Opinions Do Music Fans Listen To?

Do you trust everything you read in the New York Times? What about every ad you read in the New York Times? What about press releases you read? The source of information is often more important than the information itself when it comes to making an impact on the minds of readers. So, who do music fans trust online? According to a new study by Invoke Solutions the answer is their friends, specifically their friend’s blogs, facebook feeds and Twitter feeds, in that order.What does this mean for musicians? Even in the digital age word of mouth marketing is incredibly important.

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