Marketing Tips From The Grateful Dead

The word “marketing” usually invokes a business-minded precision antithetical to the haphazardness of music-loving hippies like the Dead. However, despite appearances, the Dead have organically and skillfully cultivated relationships with their fans and marketed themselves far better than any PR firm or advertising company could have. The Dead and their marketing prowess are the subject of a new book, Marketing Lessons From the Dead: What Every Business Can Learn From the Most Iconic Band in History, by David Meerman. Hypebot recently sat down with Meerman for an interview; you can check it here.