Adam Sadowsky on How to Shoot a Viral Video

OK GO were one of Youtube’s first success stories. With a shoe string budget, some treadmills and a camera, the band went from relatively unknown to viral phenomenon overnight. Four years after taking the internet by storm the band is still doing what they do best: making cool videos. In March OK Go released a video for the song “This Too Shall Pass”, featuring a Rube Goldberg style contraption. The video received over 900,000 views in the first day alone. The man behind the creation of that machine, Adam Sadowsky, recently gave a talk at TED about the process of creating the video. Check it out here.