Words By Alexander J. Pack
Hooray for music-subscription sites! Another one has just hit the market: Rdio ( Pronounced Are-Dee-Oh). Founded by Niklas Zennstrom and Janus Friis, dudes responsible for both Skype and Kazaa, Rdio is based out of San Francisco. The site, which is backed by all four majors and several high profile indies, offers unlimited access to five million songs (half the library of iTunes) as well as the ability to create play lists. Cost effective, Rdio charges only $5 per month for desktop users and $10 per month for cell-phone users.
What makes Rdio unique: Ridio promotes music discovery using a new “twitter-like model.” The site displays each member’s listening history and book-marked songs to all viewers. Social networking meets music.
With the future of the music industry heading towards online streaming, it’s important to get ahead of the game now. Rdio is great for the members who gain easy access to new music, and for artists who get some free help on marketing. This site doesn’t break the bank either, and it’s significantly less expensive than purchasing a song for $.99 (or more recently $1.29) on iTunes. Promoting and networking lesser known bands and musicians could help Rdio develop a loyal following, especially because it uses a peer-to-peer system to enhance users’ music search experience. As of now, the only way to access the site is to receive an invitation from a current user or be invited by the site’s creators. Not all of us can be so fortunate, so until we actually get to use the site ourselves, we’ll just say we hope the site is as bomb as they’re promising.