Bridge Study: The “Social” Web Works

Bridge ratings recently came out with a new study that confirms what web savvy bands already know: “social” marketing works. Bridge conducted a number of case studies and tracked the effectiveness of promotions on and off the social web. Their conclusion: when used intelligently social networks are an invaluable tool for connecting with fans. The study also delved a bit into demographics and analyzed the browsing habits of groups by age and gender. You can check out more on the subject here.