Rocktropia: WTF?

I just watched a demo for Rocktropia, a new online multiplayer RPG which appears to be a rock themed version of World Of Warcraft. The trailer, which you can watch here, makes Rocktopia look like something the band from Metalocalypse would design if they were video game developers instead of cartoon characters, which isn’t necessarily a bad thing. The game boasts backing from heavy metal icon Lemmy and will provide users with some type of interface to disseminate their own music content (although how that will happen is not quite clear to me as I have not played it yet.) Rocktopia will be free to users but hopes to make money through the sale of virtual items, like guitar shaped axes, for non-virtual money. Whether this thing takes off or falls flat I think it is creative idea and definitely worth a try.