The Best Ways to Use Headliner

Headliner is growing rapidly. We have a lot of users who are new to the system. To help everybody along I thought I would create a post on the best ways to use Headliner.

The Basics: Regardless of  the promotion you are running it is important to send it several days before you want it to run. That way bands will have several days to see your message and respond to it, before it expires. Also , smaller bands are more likely to accept messages than larger bands and we have found that the fans of smaller bands are more likely to click on links embedded in your promotion message.

Promote your show: A few days before your next show create a promotion message about it and schedule the message to go out on the day of the show.

  • Example:  “Hey check out (Your Band’s Name) show tonight at the Bowery Ball Room Snag a Ticket here: ( link to where people can get tickets)”
  • Look for bands whose music is similar to yours, their fans are likely to enjoy your band.
  • Remember to use Headliner’s URL shortener so we can track the campaign for you.

Get new fans: create a promotion message and ask to people to follow, or friend, your band.

  • Example: “Check out ( Your Band’s Name) follow them or become a fan to check out what they are up to.
  • Post a link to your Myspace or twitter account.
  • Remember to use Headliner’s URL shortener so we can track the campaign for you.
  • Look for bands whose music is similar to yours, their fans are likely to enjoy your band.

Sell your music: create a promotion message and point people to where they can buy your music online.

  • Example: “Check out the new song by ( Your Band’s Name )”
  • Post a link to where people can buy your music.
  • Remember to use Headliner’s URL shortener so we can track the campaign for you.
  • Look for bands whose music is similar to yours, their fans are likely to enjoy your band.

Sell your merch: create a promotion message about your merch.

  • Example: “Check out this new cool tee from( Your Band’s Name)”
  • Post a link to where people can buy your merch.
  • Remember to use Headliner’s URL shortener so we can track the campaign for you.
  • Look for bands whose music is similar to yours, their fans are likely to enjoy your band.

Create a contest: create a promotion message around a contest  for your band.

  • Example: “Sign up for (Your Band’s name)’s email list for a chance to win tickets to their next show.”
  • Post a link to where people sign up for your contest in exchange for signing up for something.
  • Remember to use Headliner’s URL shortener so we can track the campaign for you.
  • Look for bands whose music is similar to yours, their fans are likely to enjoy your band.